Principles that should be followed in carton packaging design:

1. Recognition

Product packaging design should have a high degree of recognition and be easy for users to remember. Leave a good and deep impression on users. If the packaging is similar to others, has no obvious features, and gives people a sense of familiarity, then the product must be difficult to remember;

2. Originality

< p>The value of product packaging design lies in having original concepts and shapes, and trademarks also follow this principle. Excellent and original packaging design can express the design concept of the product and leave a unique impression on the public. Originality can be made out of nothing, or elements from tradition and daily life can be added to the design;

3. Contemporaryness

Product packaging design cannot be out of touch with the times and give people a sense of the times. A feeling of being outdated and backward. Modern product packaging design should be modern; products with retro elements should also be infused with modern taste, carry forward the past and open up the future, and set the trend;

4. Regionality

Products The audience will be affected by regional factors, which may be specifically mapped to the local historical background or cultural roots, or the scope and objects of the market, etc. Product packaging design can have obvious regional elements, or it can also have a strong international image;

None, applicability

The fundamental purpose of product packaging is to place the product, so product packaging The design must be based on the appearance, characteristics, materials and other factors of the product. If the packaging cannot protect the product, then the attractive appearance will be in vain. Product packaging also needs to consider warehousing issues. Therefore, when designing, no matter the shape, size, or material, careful consideration must be given to enhance the applicability of product packaging.