Introduction

Nowadays, more and more physical merchants have turned to opening online stores, but the entry barriers to various e-commerce platforms are not low, especially those on Tmall and Tmall. If you want to join JD.com, you must have a trademark. So, what requirements do they have for trademarks?

1. Trademark requirements for Tmall:

1. Tmall Brand store applications that have not obtained trademark registration or trademark acceptance notice issued by the Trademark Office of the State Administration for Industry and Commerce are temporarily not accepted (except for imported goods in some categories);

2. Tmall does not accept purely graphic trademarks Application for settlement, because such trademarks cannot name store names and store domain names.

Not only do you need to have your own brand to settle in Tmall, but whether the trademark you hold is R or TM has an impact on the amount of deposit required to settle on Tmall.

Merchant operating on Tmall must pay a deposit. The deposit is mainly used to ensure that the merchant operates in accordance with Tmall’s rules, and if the merchant violates the rules, it shall comply with the "Tmall Service Agreement" and relevant rules. The rules are used to pay liquidated damages to Tmall and consumers. The deposit varies according to the attributes of the store, and the amounts are as follows:

1. Brand flagship stores and specialty stores: 100,000 yuan for TM trademarks, 50,000 yuan for all R trademarks;

2. Trademark requirements for entering JD.com:

Merchants who need to enter JD.com must submit relevant trademark documents: including "Trademark Registration Certificate", Trademark Acceptance Notice, or Trademark Authorization letter for use license. The trademark requirements for joining JD Mall include the following points:

1. Trademark holder qualifications

JD Open Platform does not currently accept applications from individual merchants, so their registered trademarks The name must be a trademark under the name of a company, not a trademark under an individual's name.

2. Trademark status qualifications

Jingdong will not accept applications that have not obtained the "Trademark Registration Certificate" or the Trademark Acceptance Notice. For the TM trademark, a Trademark Acceptance Notice is required. And the registration application time must be six months.

3. Trademark formal qualifications

JD Trademark does not accept applications for pure graphic trademarks. The trademark applied for registration can be text, number, letter, three-dimensional, color combination or any combination of the above elements.

4. The store type requires a flagship store for the trademark. The seller shall settle in with the R trademark or TM trademark status of its own brand, or an authorization document (authorization) issued by the right holder to open a brand flagship store on the JD.com open platform. The exclusivity and irrevocability should be clearly stated in the document), and you can open a store on JD.com’s open platform. Specialty stores, sellers holding other people's brands can enter under R trademark or TM trademark status, and have authorization documents to open stores on JD.com's open platform. Specialized stores that operate two or more other people's or own brands under the same first-level business category on JD.com's open platform can open a store with products in R trademark or TM trademark status.