The value of trademarks does not have a fixed range so far, it is all reference value and virtual value.

Characteristics of trademark value evaluation:

①Reality (current income method): Evaluate assets based on the market, environment, trademark reputation and expectations at this point in time.

② Marketability: It means that the trademark evaluation is based on the simulated market, with the trademark market and the principal market as the reference system, and re-describes the price attributes of the trademark; the validity of the trademark evaluation results is based on the market Standard inspection.

③ Predictability (future income method): refers to the potential of a trademark in future time and space to explain reality, such as using expected income to reflect the actual price of a trademark.

④ Notarization: Notarization means that the trademark evaluation behavior is independent of the parties involved in the evaluation. It serves the needs of the trademark business, rather than serving the needs of any of the conflicting trademark business parties.

⑤ Consultation: Consultation means that the trademark evaluation conclusion is to provide professional evaluation opinions for the asset business, and this opinion itself has no enforceable effect.