After a recent round-the-clock investigation of more than a dozen mainstream platforms, the data obtained are shared with you. Because it is only a personal account, the amount is limited, so the data obtained may be biased. Can refer to it! I mainly experiment with short videos and analyze their advantages and disadvantages from two perspectives: 1. Which platform has the largest traffic? 2. Which platform can gain benefits in the shortest time.

One: Which platform has high traffic?

1. Today's headlines

The number of users should be the largest, just a good short video, which can easily be played over 65438+ millions, and millions may need luck. It is highly recommended!

2. Ray

Occasionally, hundreds of thousands of short videos will be played, or more than 65438+ 10,000, but it is uneven. And it should also be a new platform, which can only send videos. Some details may not be perfect. Pay special attention to only one cover, and you don't like it. It must be uploaded separately and sent to the trial quickly. If you are a porter, if necessary, this is an advantage!

3. big fish

After operating for about a month, about 120 short videos were sent, with a total broadcast volume of only 65,438+10,000, and 98% of them were broadcast on UC headlines, depending on your personal preference.

4. Beijing time

30 short videos were sent in three days, with a total broadcast volume of about 30 times. You can refer to them.

5. Netease from the media

The overall data is not bad. Basically, every article on the platform is recommended, and it is normal that the broadcast volume accounts for 10% of the recommended volume, which can be considered emphatically.

6. Penguin from the media

50 videos were sent for about 10 days, and the total broadcast volume was160,000, which passed the trial operation in 4 days.

7. Sohu

The amount of short video playback can be ignored, especially the user interface is very bad and the upload is particularly slow. Occasionally, a video transcoding has to wait for half an hour.

8. A little information

The traffic is good, the novice can only let you send 2 articles a day, and 20 short videos are played 10, about 80 thousand a day.

9. the east

Short video traffic can be ignored, and the only advantage is that it will be profitable if it is opened, which is about 6 yuan/10,000 plays. If you don't measure the money, it's meaningless.

10.Baijiahao

Short video traffic can be ignored, which is terrible. Perhaps people's focus is not here, but in the article.

1 1. Sina observation.

There is no video entry, mainly articles.

12. Storm short video

I applied for 10 days, saying that I failed, so I haven't seen it.

2. Which platform can get benefits in the shortest time?

1. Today's headlines

Under good circumstances, after 4-5 days of novice period, you can open advertisements, and self-operated advertisements can be profitable. At present, it is broadcast every ten thousand times in 3.3 yuan.

2. Ray

It is good to open it, and the benefits are very low. At this stage, it is 0. 16 yuan/every ten thousand plays.

3. the east, there is welfare when it is opened. At present, 6 yuan plays every 10,000 times.

To sum up, short video traffic is still a new platform developed by some smart phone clients, such as today's headlines! A little, thunder, big fish, penguin traffic is also good.

As for Baidu Baijia, Sina, Sohu, Beijing time, Dongfang, etc. More emphasis is placed on articles, and people may not care about short videos. The operation interface makes you particularly touched. It takes half an hour to upload a video, and it's stuck there. There are details such as the need to upload the cover separately! !

The above-mentioned pure hand-playing is all first-hand experience, for all new media lovers, as a reference, updated from time to time, welcome like-minded friends to like and exchange! !