In 1982, Sony Corporation published a slogan and trademark to enhance the company's overall corporate image. When Akio Morita saw the design of the newly designed "S mark" trademark, he thought that when people looked at it for the first time, they would wonder what it stood for. So Akio Morita thought how attractive a description would be needed to explain the "S mark".

The term "It`s a Sony!" was later published. Akio Morita believed that this new slogan would bring a new image. Since then, all Sony TV commercials have ended with the S mark, "Follow the voice saying - "It`s a Sony!" This unique combination of image and sound quickly became a unique Sony image around the world.

Extended information

Sony focuses its business on mobile communications such as mobile phones and computers. In February this year, Sony turned Sony Mobile into a wholly-owned subsidiary to strengthen its mobile phone business in Japan. And deepen the cooperative relationship between subsidiaries and Sony Group. Sony earlier announced a layoff plan of about 10,000 people at home and abroad in 2012. This plan is also included in the layoffs of about 1,000 people. p>Sony Mobile's headquarters relocation will be implemented in October. The number of layoffs will account for approximately 15% of all Sony Mobile employees. The layoffs are planned to be completed by the end of March 2014. The layoffs will target approximately 650 regular employees in the London company and the UK. There are about 350 domestic dispatch workers. The London company will continue to be used as a research and development base for software and other products.

Baidu Encyclopedia-Sony Electric