It is very important for beer agents to have a deep understanding of their own brands. If the brand they represent is not strong enough, it will be crushed by other powerful brands. Therefore, making the brand bigger and stronger is not to crush other brands, but to avoid being trampled on by others. As an excellent beer agent, we should pay special attention to the strength and reputation of the agent brand.

Secondly, the agent should prepare enough funds. If there is a shortage of funds along the way, it will not only reduce the profit of the product, but also affect its own reputation. If you choose to do this industry, you must be prepared. Capital turnover is very important.

We should know that many manufacturers' problems are caused by capital turnover. Although we are not manufacturers, these principles are the same. With a certain capital turnover, there will be opportunities for further development.

Beer agents need to have a plan. To this end, we should make a detailed plan and adjust and change it in time. Only in this way can we grasp the preferences of consumers. If agents want to develop in this respect, they can set up a marketing team in the early stage and do different promotional activities according to different holiday seasons in a year to attract consumers.

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Capital problem, which includes cost problem and liquidity. Cost issues mainly include sales team expenses, warehouse expenses, transportation expenses and inspection taxes. Working capital is relatively simple, that is to say, there should be enough working capital before being a beer agent to facilitate operation.

When discussing cooperation, we should pay attention to market support, advertising support, whether to give exclusive agency, good after-sales service and promotional gifts's all-round support policy. After understanding this, we can discuss cooperation business.

Signing a contract is a very cautious issue, which requires the agent to have a thorough understanding of relevant laws. The scope stipulated in the formal international sales agency agreement is mainly the responsibility of the agent.

Basic and principled provisions such as commission claim and payment, claim, alteration, lien, application of law, and product quality are generally stipulated in supplementary terms. As a beer agent, you should have a thorough and detailed understanding of these contents.