[Autohome? Industry]? Passengers spend less, the platform makes more money, and the ride-sharing market has a "broad money prospect." On July 20, Didi announced that its ride-sharing business was officially renamed "Qingcai Car-pooling". Open the Didi App. On the homepage column, the "Carpooling" column has been changed to "Qingcai Carpooling". Didi’s official response stated that this name change is a brand upgrade for the ride-sharing business, and the business operations themselves have not changed. Why is it called "green vegetables"? Chen Xi, CEO of the Didi ride-hailing platform company, explained, "Green vegetables are both daily and healthy. They represent ride-sharing's universal, green and environmentally friendly product positioning." In terms of price, ride-sharing is much cheaper than taking a taxi. At present, Didi Carpooling has two modes. One is to select "Accept Carpooling" when calling Express. Consumers can set off at any time and get a discount after the carpooling is completed. The discount is about 30% off; the other is to go to the carpooling page and set off after the carpooling is completed. , the discount is around 50% off. Carpooling is a fixed price, and there is no extra charge in case of traffic jams. It is also more affordable than ordinary taxis. According to the trademark search of the State Intellectual Property Office, the registration application time for "Qingcai Carpooling" is February 18, 2020. It can be seen that Didi has been brewing this brand upgrade for a long time. For Didi, the benefits of carpooling are very obvious. By changing "taking a taxi" to "taking a seat", the vehicle utilization rate will be higher, the shortage of transportation capacity can be alleviated, and the total revenue of a single order will also be increased. Due to lower prices, ridesharing can attract more price-sensitive users. Moreover, carpooling is a "technical activity". Passenger matching and route planning require data and algorithm support. Strengthening the carpooling business will help deepen Didi's "moat." From the perspective of users and society, carpooling sacrifices certain convenience, but in exchange for lower prices, less congestion, and more environmentally friendly travel. Technological progress will make the loss of convenience of carpooling smaller and smaller, bringing users a cheaper and more affordable travel experience. (Text/Car Home? Jiang Pingping)