Can be modified.

Personal type public accounts can modify the name of the public account once a year (natural year). The method to modify the name of the public account is to log in to the WeChat public platform and go to "Public Account Settings" - "Name" - under Settings You can do this in "Modify".

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Public account management:

The account number of WeChat official account should be short, good-looking and easy to remember;

Iconic QR code;

Online: the correct way to promote, navigation is not omnipotent;

Offline: massive delivery;

Coordination of activities.