Chinese.
Brand name: Peak
Brand category: Sports and leisure gt; gt; Sporting goods
Company name: Fujian Quanzhou Peak (Group) Company
Company address: Peak Industrial Park, Dongbao Industrial Zone, Donghai Town, Fengze District, Quanzhou City, Fujian Province
[Edit this paragraph] Company Profile
Fujian Peak Group is a centralized manufacturing company An export-oriented enterprise group that specializes in professional sports equipment such as shoes, shoe materials, clothing, bags, etc., it has 18 years of professional R&D, manufacturing and sales experience. The group currently has Fujian Quanzhou Peak Sports Goods Co., Ltd. and Quanzhou Peak Shoes Co., Ltd. as its organizational core. It has more than 800 acres of standardized garden-style production bases in Jiangxi and Hui'an, with a construction area of ??nearly 300,000 square meters and more than 5,000 employees. There are more than 50 Peak sales agents and more than 3,000 stores in major and medium-sized cities in China. It has established a mature brand operation system integrating production and sales, and its export business covers Europe, the United States, Asia, Africa and Australia.
Peak, transliterated from the English "PEAK", means the spirit of self-challenge that keeps climbing to the top! From the beginning of its establishment, Peak has determined to build "China's No. 1 basketball equipment brand", taking basketball sports marketing as the main line of communication. In 2005, it launched the "brand internationalization" strategy by sponsoring the Stankovic Cup Intercontinental Basketball Champions Cup, the European Basketball Champions Cup, The All-Star Game, the home court of the Houston Rockets in the United States, and the Australian national men's and women's basketball teams and many other international events, Peak has successfully established a first-class international sports brand image. In September 2006, American Houston Rockets star Sean Battier enthusiastically joined Peak, marking a new milestone in Peak's brand internationalization; in the same month, the Australian women's basketball team wearing Peak jersey won the World Championship. , highlighting Peak’s success in sports marketing. Through differentiated brand marketing, coupled with the business policy of "brand specialization, product serialization", as well as intensive cultivation of the sales network, strengthening the terminal image, and laying out scientific logistics control and sales management, Peak has successfully harvested the benefits brought by its brand power. sales growth and brand value enhancement.
Peak passed the ISO9002 quality certification system as early as the mid-1990s, becoming the first company in the domestic industry to pass the quality system certification. The group currently establishes and implements an ERP management system to manage the enterprise market value chain; realizes network system control in sales to improve logistics management efficiency; maturely applies office systems to realize the group's nationwide information sharing and paperless office; in In terms of corporate culture construction, the company has always attached great importance to talent training, regularly carries out employee skills training and holds cultural and sports activities within the company, gradually improves employee welfare policies, and strives to build a 21st century learning enterprise. Peak Group is using continuous innovation and scientific management Take firm steps to expand into the international market.
Peak’s perseverance has made it today have the honors of “Chinese Famous Brand”, “China Famous Trademark”, “National Inspection-Free Product”, and “China Aerospace Industry Partner”. Adhering to the Peak spirit of "unity, pragmatism, efficiency, and brand creation", Peak will continue to build on the past and forge ahead, with the courage to be the first in the world and the courage to push China's basketball industry to the top to create infinite possibilities for the future of Peak!
[Edit this paragraph] Brand culture
Brand interpretation Peak, transliterated from the English "PEAK", implies the spirit of self-challenge that constantly climbs to the top! Peak's triangle graphic logo represents the mountain, conveys the firm belief of continuous progress, and symbolizes Peak's self-challenge and creation of the future by constantly climbing the peak. With the Olympic spirit of "faster, higher, stronger", we create a noble image of the sports brand.
China's well-known trademark
Brand connotation:
"PEAK", its spiritual connotation, is to challenge the peak, show oneself in persistent pursuit, show courage, Ability and perseverance. In the field of sports, Peak is the totem of sports, spiritual belief, and profound ideological accumulation; it is also the witness of heroic honor and the symbol of victory.
Peak is keen to challenge the limits and create infinite possibilities with the Olympic spirit of "faster, higher, stronger"!
Brand positioning:
The main consumer group of the Peak brand is basketball players and basketball enthusiasts aged 18-30, and its radiation range is sports enthusiasts aged 14-35. Product positioning is dominated by professional, comfortable and wear-resistant professional basketball equipment, guiding the trend of casual fashion shoes and clothing. It advocates the enterprising spirit of constantly overcoming oneself and challenging the limits, advocating the realm of life of perseverance in striving for ideals and goals, and winning the first place. The brand goal is to be the first brand of professional basketball equipment and play the role of basketball equipment expert in the industry.
Market route:
Take the brand internationalization route, follow the road of creating a famous brand with quality, and build "PEAK" into the first brand of basketball sports equipment with a distinctive brand personality .
Market strategy:
The strategy is to develop a series of professional basketball products, take sports public relations and marketing as a breakthrough, and strive to create "the first brand of basketball equipment" to create high-quality, sophisticated and cutting-edge products. Technical products, with the goal of occupying the commanding heights of the market, quickly occupied the mid-to-high-end market of various professional basketball supplies in China, and formed its own loyal consumer group.
Brand goal:
To create the first brand of basketball equipment!
Brand proposition:
I can, the possibilities are endless! I CAN PLAY!
[Edit this paragraph] Brand History
The first pair of Peak sports shoes were launched in 1989
In 1991, Peak sponsored the "August 1st" men's basketball team. The "August 1" team won the championship
In 1993, Peak introduced the CIS system, and the Peak trademark was registered in 68 countries around the world
In 1995, Peak passed the ISO9002 quality system certification
In 1997, the intangible assets of "Peak" were assessed at 199.9 million yuan, establishing a leading position in China's sports shoe industry
In 1998, Peak began to sponsor the National Men's Basketball League A and B
In 2000 Peak sportswear series came out and became a comprehensive sporting goods brand
In 2002, "God of War" Liu Yudong joined Peak and served as Peak brand image spokesperson
In 2003, Peak became a strategic partner of CBA, and Target Impact of China's No. 1 Basketball Brand
In 2004, Peak became the exclusive sports equipment for basketball teams in Uzbekistan, Greece and other countries
In 2005, Peak fully launched its internationalization strategy
In April, Peak became the equipment sponsor of the top European basketball league (All-Star Game 2005), and is currently the only Chinese brand to enter the European Basketball League
In August, Peak became the "Stankovic Intercontinental Basketball Champions Cup" "Strategic partner, joining the ranks of international brands
In September, Peak became a "Partner of China's aerospace industry" and became the only sports equipment selected by China's aerospace industry
In December, Peak sponsored the Toyota Center in Houston ( Rockets home court)
On December 23, 2008, the New Jersey Nets, which performed well in the "Star" season, also announced that they would join hands with Peak to become another "stronghold" of Chinese brands in the NBA.
[Edit this paragraph] Brand spokesperson
In 2002, Liu Yudong, the "God of War" representing Chinese basketball, joined as the spokesperson of Peak brand image, injecting perseverance and continuous self-transcendence into the Peak brand. A more vivid personality charm!
In 2006, the famous star Shane Battier, a member of the American Dream Team 7, became Peak's global image spokesperson.
Peak Running Shoes also invited Super Girl 2006 Changsha Division Champion Li Na to shoot an advertisement.
In 2008, the famous Dallas Mavericks star Jason Kidd, a member of the American Dream Eight, became Peak's global image spokesperson!
On December 23, 2008, two Rockets players Ron Artest and Dikembe Mutombo, as well as Los Angeles Lakers minor general Sasha Vujacic and the Denver Nuggets Stars such as Golden State star Sonny Weems and Darnell Jackson of the Cleveland Cavaliers will wear Peak shoes to compete in the NBA and become its global brand spokespersons. Peak has thus become the first Chinese sports brand in history to sign five players at one time.
[Edit this paragraph] PEAK slogan
I can, the possibilities are endless! I CAN PLAY!
Peak, transliterated from the English "PEAK", means the spirit of self-challenge that keeps climbing to the top! Peak's triangle graphic logo represents the mountain, conveys the firm belief of continuous progress, and symbolizes Peak's self-challenge and creation of the future by constantly climbing the peak. With the Olympic spirit of "faster, higher, stronger", we create a noble image of the sports brand.
The spiritual connotation of "PEAK" is to express oneself in challenging the peak and persisting in pursuit, demonstrating courage, ability and perseverance. In the field of sports, Peak is the totem of sports, spiritual belief, and profound ideological accumulation; it is also the witness of heroic honor and the symbol of victory. Peak is keen to challenge the limits and create infinite possibilities with the Olympic spirit of "faster, higher, stronger"!
In December 2005, Peak successfully entered the home court of the NBA Houston Rockets and became the home sponsor of the Toyota Center. Peak became the first Chinese sports brand to enter the NBA arena; and last summer, the Houston Rockets Team player Sean Battier signed an endorsement contract with Peak. With the advertising slogan "I can play (I can, infinite possibilities)", he is well-known to the Chinese people. The 29-year-old Battier is playing for the Rockets. The position is second only to Yao Ming and McGrady. The "Batier 1" basketball shoes he wore also made their debut in the NBA.