Now there are more and more rich lists, such as Hurun Rich List, Forbes Rich List and Newly Rich List. Look at the list several times a year, come and go, and let the poor envy it again and again. But in fact, there are many very low-key invisible rich people in China, who are richer than those on the list. Most people on the list are virtual wealth, based on market value and valuation. For example, the assets of Cheng Wei, the founder of Didi, are 654.38+08 billion yuan. But in fact, Didi has been losing money since its establishment and has never made a profit. His value is entirely based on the market's valuation of Didi.
There is a wave of investors, especially angel investors, who are very rich. Once they successfully cash out a project, there will be hundreds of millions or even billions of cash, but these lists will not count them. For example, Hu Weiwei, the founder of mobike, is said to have earned 65.438+0.5 billion yuan, but she is not on the list. She is also a very rich person. However, Hu Weiwei can only be regarded as a small millionaire.
The real invisible millionaire is someone like He Boquan. Many people may not be familiar with this name because it has been lurking for more than ten years. In the 1990 s, he was all-powerful in the shopping mall, and he was a man who could compete with Zong. He is also the founder of LePepsi. On the 20 18 Hurun Report, He Boquan ranked 728th with a net worth of 5.5 billion yuan. In fact, his real wealth may be far more than that.
There are two kinds of people in China business circles: those who retire in time to live a comfortable life after making money; People who have real ambitions for their careers, people who want to fight for their careers all their lives. The former is represented by founder He Boquan and founder Duan Yongping, while the latter is represented by Wahaha founder Zong and Huawei founder Ren.
Robust was sold to Danone at that time, and He Boquan was accused of destroying a national brand. But He Boquan doesn't think so. He has no regrets at all. Enterprises should not be managed like sons. They can be sold at the right price at any time. At that time, he had no passion for starting a business, and he was thinking about another life. As for Duan Yongping, at the peak of his career, he chose love and retired to the United States to accompany his wife. He became an investor and lived a comfortable life. His booth in China was managed and operated by several good generals.
Comparatively speaking, Zong and Ren have a hard time. Not long ago, some netizens met 74-year-old Zong on the high-speed rail. He is on a business trip to do market research. Although Wahaha has done so much and Zong was once the richest man, he has little time to enjoy it because he spends all his time at work. The same is true of 75-year-old Ren, who has been fighting for his career all his life. At this age, he is still fighting in the front line and often flies all over the world. Maybe for them, work is just a pleasure.
He Boquan, 1960, a native of Xiaolan Town, Zhongshan City, Guangdong Province. The first bucket of gold naturally comes from robust. 1989, He Boquan, deputy secretary of the Town Youth League Committee, was assigned to run a factory. He rented Robust's trademark for 950,000 yuan and established Zhongshan Robust Company. In fact, Robust's success mainly depends on three products, one is Robust's pure water. At that time, the slogan "27-level purification" was familiar to men, women and children.
Wahaha is the bottled water faucet of 1996. Annual sales 1 100 million yuan. Nongfu Spring has just taken shape, and Robust's pure water came from behind. But two years later, Robust's sales exceeded 200 million yuan, forming a three-legged pattern of Wahaha, Robust and Nongfu Spring.
The second kind of products are lactic acid bacteria drinks. Wahaha's AD calcium milk is very famous. In fact, Robust's milk was introduced earlier and found business opportunities in Hong Kong. There is still a gap in China. He Boquan resolutely launched AD brand calcium milk, which quickly became the first brand in China in 1993, and maintained its performance for six years, but later Wahaha adopted the strategy of encircling the city from the countryside. Finally defeated robust.
The third product is life nuclear energy. This is a health care product formula worth 6.5438+million yuan. In the 1990s, the health care industry was very popular. Sun God, No.3 Factory and Xin K were the most popular enterprises at that time.
From the beginning of 1989 to the income of 1999 of 2 billion, Robust has developed very rapidly, that is, it wants to compete with Wahaha for a brother. Unexpectedly, in 2000, He Quan sold Bai Le to Danone for $65.438+0.97 billion, which shocked the whole country. 200 1, He Boquan quit robust. It is not clear how much money he made in this transaction, at least financially. Unfortunately, Robust has been abandoned by Danone. 20 16 recycling by domestic enterprises, but it has declined.
Like Duan Yongping, He Boquan, which is economically free, has chosen to travel to European countries such as the United States. He lived a leisurely life for several years, studying and traveling everywhere, and his mind was empty. It was not until 2003 that he returned to China and became an investor. If you have money, the best way to get involved is to invest, but He Boquan has a unique vision, and all investment projects are successful. Jiujiu Duck, Seven Days Hotel, Aikang, noah wealth and Xicha, one successful project after another, made him an invisible millionaire.
The first investment project is Jiujiu Duck, a duck neck brand built by Robust's old ministries. Only spent 500 thousand, but accounted for 49% of the shares. However, Jiujiu Duck has developed very rapidly, and the number of stores has also expanded rapidly. 20 16, He Boquan successfully cashed in 65438+700 million yuan.
The most successful case after that was the 7-day hotel. In 2004, Zheng Nanyan and Zheng Nanyan, an industry veteran and former vice president of Ctrip, jointly invested 60 million yuan to establish a 7-day hotel chain. It took only five years, that is, in 2009, and it was successfully listed on the NYSE in seven days. He Boquan is the largest shareholder.
In 20 15, Jinjiang International Hotel Group formally acquired 8 1% shares of Platinum Group (parent company of 7 Days Hotel), and then acquired 12% shares, accounting for 93%. As one of the founders and one of the largest shareholders, He Boquan sold all his shares and earned 2.34 billion in cash, so he is a real super-rich.
As the first comprehensive inspection company in China, one of the bosses behind Aikang is He Boquan. First of all, he spent tens of millions to buy 80% of the shares of the ambassador medical examination company. In 2007, Ambassador and Aikang.com merged into Aikang, each holding 50% shares. On June 5438+ 10 this year, Alibaba and Suning jointly acquired a 0/00% stake in Aikang/kloc-0 for1500 million, which means that He Boquan invested tens of millions of dollars that year and may bring hundreds of millions of dollars in return.
In addition, it is said that He Boquan's investment in noah wealth has earned more than 4,000 times the return. In 20 16, He Quan joined IDG to invest 6,543.8+billion yuan in Xicha. Xicha is the most popular tea chain brand in China at present. It has a good development prospect. If it is listed or sold in the future, He Boquan will get a good return.
Therefore, for He Boquan, after so many years of successful investment, the cash on hand should be very abundant, which is the real intangible wealth. If we continue to be steady, we may become a company like Wahaha with tens of billions of dollars in wealth. But we cannot be as free as we are now. We will have to worry a lot. We have to work hard every day, as tired as Zong. He Boquan didn't want to live this life at all, so he decided to sell Robust from the beginning.
Everyone has different ideas. They have to decide what kind of life, which is also He Baiquan's life choice as a low-key invisible rich man.