With the development of e-commerce, all major categories of Tmall are attracting investment. I believe everyone is making intensive preparations. So what is the process of opening a store on Tmall? Learn more about intellectual property below.

1. Procedure for settling in Tmall

1. Before settling in: Document preparation

Business license, general taxpayer qualification, trademark certificate, power of attorney, legal representative Copy of personal ID card, category industry qualifications, etc.

2. Complete information preparation: Submit an application to Tmall Investment Promotion official website (about 2 hours)

Select store type/brand /Category - fill in brand information - fill in company information - store name - submit for review

3. Tmall review (about 7 working days)

Tmall's The review process is: brand assessment - preliminary qualification review - qualification review - successful application

4. Improve store information and go online (about 1 day)

Activate merchant account And log in - complete the relevant tasks before opening the store - lock the deposit/pay the annual fee

2. Two parts of fees will be charged for entering Tmall.com

1. The first part ( Pay when the store is activated):

Deposit: The deposit fee is determined based on the store and trademark status, generally around 50,000-150,000. If the merchant withdraws from Tmall one day, the deposit can be refunded.

Annual software service fee: The fee amount is determined according to the category of entry, and is generally divided into two levels: 30,000 yuan and 60,000 yuan. Every year, Tmall will refund 50 or 100 yuan of the annual fee based on the store's sales reaching the standard.

2. The second part (deducted from each sale):

Software service fee, also known as "commission", is Tmall's fee based on the business category of the merchant. The store deducts a commission from the amount of each transaction, which is around 3-5 for most categories. This fee will not be refunded.

3. Multiple measures to benefit merchants

Since 2020, Tmall has begun a drastic revision and upgrade, especially this year.

At the beginning of March, it was planned to open a temporary payment guarantee amount for high-quality Tmall merchants to support merchants to supplement their financial needs for daily store operations.

In March, online authorization was launched to improve the efficiency of both parties and reduce the waste of social resources.

In April, free brand evaluation for fast-track categories was launched.

In April, Tmall launched "trial operation settlement" for the first time to simplify the settlement process and help companies reduce costs and improve efficiency.

The above is what is the process of opening a store on Tmall? related content. In fact, it is not difficult to see that Tmall is gradually lowering the entry threshold this year, allowing more companies to transform and upgrade. The editor believes that the olive branch must be grasped in time, and Tmall will definitely not be able to avoid this path in the future. If you have any other questions, please feel free to log in to Intellectual Property for consultation and understanding. Tmall entry conditions Tmall entry process