The sign with three arrows pointing down is Descente.

Descente’s logo is a three-arrow pattern upside down. The three arrows on its logo represent the three main skiing techniques: "fast straight skiing", "crossing" and "side skiing". These three technologies are what Descente started from skiing, and are also the pursuit of excellence and innovation. The predecessor of DESCENTE was Ishimoto men's clothing store.

The DESCENTE brand was formerly known as Ishimoto men's clothing retail store, which was founded by the famous Japanese entrepreneur Mr. TAKEO ISHIMOTO in Osaka, Japan. In order to promote the brand spirit of DESCENTE, Mr. Ishimoto invited Japanese skier Kazuyoshi Nishimura as a brand consultant to launch a ski wear series. The DESCENTE trademark was successfully registered in 1961, and the brand was officially launched at the same time.

Brand History

Since its inception, DESCENTE has cooperated with many national teams, including the Swiss Alpine Ski Team, the Spanish Alpine Ski Team, the Canadian Chase Ski Team, and the German Bobsleigh Team. As the official sponsor of national teams and other national teams, DESCENTE has undoubtedly won the trust of international ski athletes and teams. The concept of insisting on developing innovative sports products has also allowed Descente to gain the following of more and more sports enthusiasts.

In 2015, the 80th anniversary of the brand’s birth, “DESCENTE GOLF” was officially launched as an independent brand under DESCENTE. DESCENTE GOLF has chosen professional golfers Danny Willett and Nelly Korda, who have won multiple golf competition championships, as its spokespersons to create a "Desante-style" authentic golf experience.

In 2016, DESCENTE officially entered the Chinese market, and the company's headquarters is now located in Shanghai. The accessories, clothing, footwear and other products operated by DESCENTE provide Chinese consumers with different series of sports equipment such as skiing, running, comprehensive training and sports and leisure.

For the above content, refer to Baidu Encyclopedia-DESCENTE