Careful branding is not bad.

Jingxing is a skin care brand under Beijing Union Medical College Fine Chemicals Co., Ltd., which was founded in 1992 and is affiliated with Peking Union Medical College Hospital. It focuses on the production and sales of products developed by Peking Union Medical College Hospital. A series of skin care products from brands such as Jingxin and Runmeizi, with silicone cream as the representative product.

In 1992, Peking Union Medical College Hospital’s subsidiary Peking Union Medical College Fine Chemicals Co., Ltd. specializes in the production and sales of sophisticated silicone cream under Peking Union Medical College Hospital’s own brand. This product has been on the market for more than 40 years. As early as the early 1980s, during my country's first Antarctic scientific expedition, based on the analysis of polar climate characteristics and other factors, after comparing a variety of skin care products, "Exquisite Silicone Cream" was selected by the national scientific expedition The department selected it as the health care and skin care product of my country's Antarctic scientific expedition team. The excellent skin care effect of silicone cream was once again recognized by the scientific expedition team members.

The origin of the Jingxin brand

"Jingxin" was originally a brand developed by "Union Hospital" itself. Before 2009, I never thought about registering a cosmetics trademark in my own name. I thought it would not matter if I registered my own name sooner or later. Until 2009, a silicone cream product developed by Xiehe was very popular. At this time, Xiehe wanted to apply for a trademark and submitted the materials to the Industrial and Commercial Bureau, but it was rejected.

When Xiehe saw that this was not possible, he had to file a lawsuit to get back our own trademarks. I don’t know whether Xiehe underestimated the enemy or made an operational mistake, and lost the lawsuit. I have no choice but to use "careful" as the brand name. Jingxing officials themselves said that this matter was so shameful that it could be used as a typical case.

Reference for the above content: Official website of Beijing Xiehe Fine Chemicals Co., Ltd. - Company Profile