The chief designer of Li Ning's new logo is Alan Hardy

Hardy previously served as a senior designer at Nike and the design director of Converse Inc.

The meaning of the Li-Ning brand trademark is that the overall design is composed of the deformation of the first capital letters "L" and "N" in Chinese pinyin "LI" and "NING". The main color is red. The shape is vivid, delicate and beautiful. , full of dynamic and modern meaning, fully embodying the vitality and enterprising spirit contained in the sports brand

The symbolic meaning of the Li Ning brand trademark: the flying red flag - the burning torch of youth - the passionate rhythm of the melody - Vitality