The word network marketing is not very strange to everyone now. Many friends asked me in the group whether it was difficult to learn online marketing, whether it was very laborious and what were the tricks. In fact, the most important thing in online marketing is to explore it yourself. All I can give you is some skills. You can learn more about these skills and then add them to your things, which will be better. The technique is impromptu and big.
How do novices learn online marketing
The word network marketing is not very strange to everyone now. Many friends asked me in the group whether online marketing is difficult to learn, whether it is very laborious and what are the tricks. In fact, the most important thing in online marketing is to explore it yourself. All I can give you is some skills. You can learn more about these skills and then add them to your things, which will be better. The technique is improvisation. Let's discuss and communicate together. In the future, I will constantly update the skills of online marketing and release different tips for everyone to understand. Today, I'm going to talk about IM marketing, which is the longest and most widely used marketing method for all of us.
IM marketing, also known as instant messaging marketing, is a means for enterprises to promote products and brands through instant messaging tools, such as QQ and Taobao Want Want. There are mainly one or two common situations:
First, the website communicates online. When small and medium-sized enterprises establish online stores or corporate websites, they usually have instant messaging online, so that potential customers will naturally contact online merchants if they are interested in products or services.
Second, advertising, small and medium-sized enterprises can publish some product information and promotion information through group or friend information through IM marketing communication tools, and can also publish some expressions that netizens like through pictures, and at the same time add signs that enterprises want to promote.
First of all, what are the benefits of IM marketing? Let me analyze its advantages and characteristics in detail, so why should I recommend IM marketing to you?
1, the threshold is low, no matter what you do, you can use IM marketing to market your products, and there is no distinction between high and low.
2, high accuracy, for example, if you sell beauty products, you can add some QQ groups about beauty, or Taobao groups, as well as some high-end groups, such as shopping groups, female riders and so on. First, establish feelings with him, so I won't say much here. I have written similar articles before, and friends who don't understand can visit my blog.
3.IM marketing is very flexible. It can change its strategy at any time and change its scale and coverage at will.
4, the end of the cost, generally do not need any fees, buy a group software or download a free one, generally there is a company responsible for maintaining the group and friends every day, send an advertisement every day, don't send too much, the advertisement content is rich, so I won't say much here. I have written similar articles before.
5. The most striking feature of 5.IM marketing is the quick return rate. Maybe you have just finished advertising, and there will be a customer deal soon. This is the biggest benefit of IM marketing, and it is also the effect that enterprises want.
6.IM marketing is not limited by geography, and can be oriented to foreign markets, such as universal MSN, which is now used by many large enterprises.
7.IM marketing is more popular, with a wide coverage and a large number of people.
How to do IM marketing? First of all, let me introduce some common instant messaging tools, such as QQ, Want Want, Baidu, MSN, ICQ, Global Communication, SKY and Yahoo! You must not ignore the setting of IM basic information. This is a matter of appearance. If you don't even have a good person, who will talk to you about business and keep buying your products? Here are some tips for setting basic information.
The name of IM instant messaging tool must be solemn. You can name your instant messaging tool after a company or brand, which can also promote a company or product. The avatars of instant tools should also have their own characteristics, and corporate logo or product trademarks should also be used as avatars, and non-mainstream or non-standard avatars should not be used. The richer the information of instant messaging tools, the better, but it must be true information. If there is an instant messaging tool with automatic reply, you can set an automatic reply and directly write the answer to the question that the customer wants to ask.
What should I pay attention to in the marketing of IM instant messaging tools? Don't achieve the opposite effect. Recently, people will see that friends in the group or instant messaging tools will send out some advertisements selling tea, which makes people feel very disgusted. I think this is the most failure. You have disgusted the people who saw your advertisement. Will anyone come to you to buy tea? Having said that, we must pay attention to this when doing IM marketing. We can't disgust people who see advertisements. First of all, we should start with the content of the advertisement. The content of the advertisement can be made into a vivid sentence, such as being afraid of getting angry and drinking Wang Laoji. What a simple sentence.
The best marketing method is to mingle with your friends or group friends and guide customers to know about your company or your products when chatting, so that the transaction rate is relatively high. Secondly, don't advertise immediately after joining the group. Look at the group rules first, whether to advertise, whether to change the group vest. It is best to join the group to advertise in a few days and get acquainted with the group first, so that even if a small advertisement is made, the group owner will give you face and won't fly you. The best way is to be a group owner, or to have a good relationship with the group owner, which depends on your communication skills. Group name is also very important, and it is also recommended to use company name or product name.
If you have a group that can enrich the content of the next group, take QQ group as an example. First of all, the group name can give you the name of the company or product, so obviously, people know what you do. Secondly, the group announcement must highlight the key points of your group building. Here are some tips for QQ group. Isn't there a group photo album in the group space? Can display 9 pictures, each picture can be made into a word to form a sentence, so. Marketing your product or brand is clear at a glance, and another skill is to add some official QQ of Tencent, such as robot, top ten hits, Fido Dido/Fido, top music charts, Xiao Q, etc., and pull them into the group directly without verification. They are online 24 hours a day. You can change their names with group business cards. For example, I want to be a blue cultural media. Welcome to join this group. Then we can add six such official QQ, and then change the name card of the first visiting robot crowd to 1. Qing Huan, Qing He Huan can be accompanied by collocation or spaces, and so on. When you change all six group business cards of QQ, it will be a blue cultural media completely. Welcome to join this group. This is the most conspicuous brand or product marketing tool. If you can't find such an official QQ, you can join my group.
In order to achieve better IM marketing effect, you need to establish many IM instant software groups of your own, so as to unify your customers. If you want to sell your products, no one will kick you out of the group. For example, if you push a forum, they have more than 100 groups, and you can't sell them any way you want. Even if a group has 170 people, 100 group is 65438.
The key of IM marketing is to accumulate customers for a long time. The most important thing is to consider the needs of customers, not just how to make money from customers, what customers need and what we can give them. Because it is instant chat, you must have skills in communication, so as not to make customers feel disgusted. This is likely to lose a large number of customers, and the recommendation and negative publicity are very powerful.