As a functional drink, Red Bull has always been regarded as a brand drink by many people in China, but in fact, the founder of this brand is not from China, and Red Bull in China is only a brand authorization. The brand Red Bull was originally founded by Chinese Thai Xu Shubiao and Austrian businessman Matthias. Although Xu Shubiao always wanted to introduce Red Bull to China, he failed himself. Later, Xu Shubiao met Yan Bin, the founder of Hua Bin Group, and the two sides reached a cooperation to set up Red Bull China in Shenzhen. Xu Shubiao's Tencel Group in Thailand provides brand and technical authorization for China Red Bull, while Hua Bin Group in Yan Bin is responsible for the production and sales of Red Bull in China.
The dispute over the trademark of Red Bull began with the death of Xu Shubiao. His son Xu took over Tencent Group and became the chairman of Tencent Group. In 20 16, the second authorization period of Red Bull China ended on 10. Yan Bin wanted to renew his contract, but he didn't expect the Hsu family to refuse to continue to authorize China Red Bull. After that, the two sides started the trademark battle for Red Bull. After many confrontations, it ended in the failure of Hua Bin Group. Today, disputes between the two sides have resurfaced. On the surface, it is a dispute over trademarks, but in fact it is a dispute over interests.
Xu of Tencent Group said that since Red Bull started selling in China, Xu Group has not received any bonus. Yan Bin of Hua Bin Group said that Red Bull's success today is the result of their hard work. Both sides hold their own opinions and have their own reasons, and the dispute is becoming more and more fierce. Who will win is still unknown, but it is certain that the Red Bull brand will be affected. Even if the last party can win, it is a lose-lose result.