Because people read from right to left in ancient times, there are some doorways now, so it is said that the reverse order of two Chinese character trademarks belongs to similar trademarks.
Word mark has the same characters, but they are all the same trademarks in different orders, so the registration is unsuccessful.
If a two-word trademark is registered in advance, the two-word trademark will be rejected in reverse order, which is basically 100%. Because the two-character trademark itself is simple in form and meaning, it is easy to identify, and it is easy to confuse the form after inversion. Therefore, it is not recommended to register the two-word trademark in reverse order.