In Xunjian Town, Luonan County, Shaanxi Province, there is a karst cave with a very long history, called "Laojun Cave". There are many karst pillars in the cave, with various shapes and patterns, especially related to Taoist legends. The mythical objects in it resemble the Niu Cypress, Alchemy Furnace, Holy King's Couch, Tianmen, Tofu Square, Immortal Pagoda, Jade Pillar, Green Ox and other dissolved pillar landscapes, which are even more fascinating and fascinating. It is said that Taishang Laojun became an immortal through cultivation here, and the Jade Emperor personally came to greet him. He traveled to Yuhuang Ridge, which is far away from here, to learn the immortal way, and then he became a Taoist unification. Later, Taishang Laojun traveled to Hangu Pass in Lingbao, Henan. In response to the appointment of Yixi, the passer, he wrote the Tao Te Ching in five thousand words. He also came to Xi'an to preach at the Louguantai of Zhouzhi. Only then did the Taoist tradition become deeply rooted. rooted in the land of China. Therefore, folk people built Laojun Temple and Jade Emperor Hall on this steep cliff to commemorate it. There are still stone tablets erected in the 8th year of the Republic of China to record this historical site. There are also Laojun Temple and Jade Emperor Hall that have experienced vicissitudes of life. The weather-beaten and strong character stands on the top of the cliff, announcing to the world that Chinese Taoism was born here. The steep peaks where Laojun Cave is located are also called "Laojun Mountain".

Laojun Mountain is located in the alternating zone of tropical and temperate climates. It has continuous mountains and is famous for its dangers. It has lush vegetation, pines and cypresses, and is evergreen all year round. It gathers all the species of animals and plants in the Qinling Mountains and is one of the Five Mountains. The sun of Huashan. It is located on the mountain pass of the Luo (South)-Tong (Guan) secondary road to be built, which is the main transportation route between Guanzhong and Southern Shaanxi. The inspection town in history was an important commercial and military town in and out of Guanzhong in southern Shaanxi. An inspection department was set up, and the post roads and post stations scattered throughout Tongyu Ridge still record the prosperity of the past. After the opening of the Longhai Railway, it has always been an important trading center. However, during the planned economy period, in order to prevent the rich forest resources here from flowing out, artificial restrictions on road construction, coupled with geographical barriers, made the area around Laojun Mountain a blind spot, and gradually formed a primitive and natural landscape with rich and diverse flora and fauna. resources and become a holy land for the development of eco-tourism industry.

At the end of the 20th century, with the implementation of the strategy of revitalizing the province through tourism, I, then the manager of the Luonan County Tourism Service Center, initiated the implementation of tourism development in Laojun Mountain at the warm invitation of my fellow villagers in my hometown. Intentions and basic assumptions, and a development plan was brewed and formed. With the strong support of leaders at all levels and the active support of the financial department, the Laojun Mountain Tourist Scenic Area was finally opened to tourists on May 1, 2002. In order to protect the "Laojun Mountain" tourism brand, I went through the trademark registration procedures at the Shaanxi Provincial Trademark Management Department at my own expense. On October 28, 2003, I obtained the registration certificate approved by the Trademark Office of the State Administration for Industry and Commerce and obtained the "Laojun Mountain" trademark Exclusive rights. Soon, well-known media such as "Economic Daily", "Shaanxi Daily", and "China Tourism News" reported that the successful registration of the "Laojun Mountain" trademark not only set a precedent for trademark registration protection in the tourism industry, but also established a precedent in the religious and religious circles. The trademark industry also has a very important and far-reaching influence. The "Laojunshan" trademark is worth hundreds of millions.

Now, the Shangluo Municipal Party Committee and Municipal Government have listed the tourism development of Laojun Mountain in Luonan as a leading industry for strengthening and developing the county economy. It has become a key investment project in Shangluo City and has attracted much attention and favor from all walks of life. . Since then, Laojunshan tourism development has entered the fast lane of healthy development.