First of all, excellent ideas
An excellent idea will make your poster more than half successful. No matter how simple the poster is, even if it only uses simple perspective relations and elements, it is easy to hit the viewer's heart.
Although the following two poster pictures are very simple, they are all in a limited space, and they perfectly interpret the positioning and charm of their own brands with excellent creativity.
ByManuelBorde II。 Use collage
Design needs a certain degree of sensitivity, and when collecting materials, we need to be keenly aware of the relationship between the elements. Following this relationship, we can naturally explore images that we have never thought of in life! Then use clever collage techniques to collage the materials one by one, which will definitely hit your senses most directly.
For example, in the first picture, the child's face is perfectly combined with the lion's face, and the glass bottle on his head symbolizes COVID-19.
In the cover of the second issue of The Wizard of Oz, the scholar's eyes overlap with the arch, which looks like a big picture frame, and it is a metaphor to see a new world through the arch, which can not help but make people think.
Third, organize the same elements into specific rules.
Using different arrangements of the same element to make them weigh a specific law has a great guiding effect on vision and guides our eyes to see important information step by step.
Let the whole process of appreciating and obtaining information hit people like suspense decryption.
Take a closer look at these intensive phobias! !
Cover 4 of DevilintheDetails: Adding Story Elements
When designing movie, TV or music posters, it is suggested to add one or two distinct story elements. This technique is widely used in the poster production of suspense movies and thriller movies.
This not only aroused people's curiosity, but also gave the audience a "fatal blow" with the help of the story content.
The color of movie posters should convey new ideas.
Color is used to express the main idea quickly in design. For example, when you see it, you will immediately think of sunshine, bananas, beaches and so on.
In a memory test about LOGO, although most respondents did not necessarily redraw the LOGO correctly, they all remembered the color of each LOGO accurately.
So the correct use of color directly determines whether this poster can give people an impact!
If designers can't use colors correctly and play new ideas, then this poster can only be mediocre or even a failure.
Suning e-commerce shopping festival poster I hope these five points can help everyone ~
What are the precautions for poster design? What should designers pay attention to when designing posters? What is a poster? Poster is an art of information transmission and a popular propaganda tool. The main function of posters is to provide publicity and promotion for enterprises, and they can also be decorated with materials from some enterprises to attract more consumers' attention. The focus of general posters is to convey information, so the theme should be clear and eye-catching, and then summarize the main contents such as time, place and matters needing attention with the most concise sentences. Exquisite illustrations and layout of posters are usually a good way to attract attention. The importance of poster design to enterprises 1, the function of conveying information and advertising. Among many forms of publicity and promotion, poster is one of the most creative forms. Good poster design has a strong visual impact and excellent publicity effect. Information should have a distinct personality and be clearly distinguished from other commodities, enterprises and concepts. The information should be true, credible, effective and healthy, because it is the basis of the persuasiveness and appeal of the poster, and it is also the most basic principle to realize the advertising purpose. "Reality" is the basis of artistic image, and any artistic expression means and techniques must be based on the premise of not changing the real prototype of goods. Posters bear the heavy responsibility of propaganda as soon as they are born. Publicity is the primary feature of posters. At the moment when people see them, it can not only show what people want to know, but also attract people's attention and make people have a strong interest in the activity or the film itself. 2. Show the theme and promote sales. Movies have themes they want to express, and activities have themes they want to express. In addition to conveying information, each poster also carries the mission of showing the theme. Poster designers need to skillfully integrate the theme into the poster screen and convey it to the audience. Moreover, due to the prosperity of modern social economy, abundant commodity supply and narrowing differences in all aspects of similar products, enterprises pay more and more attention to advertising competition. Posters play an important role in the competition of market economy with their outstanding creativity and strong visual impact. It can not only highlight the advantages of brand and commodity quality, but also establish a good corporate image. The personalized information it conveys can effectively induce consumers' interest, purchase desire and action. Excellent poster works can not only convey personalized information, but also bring aesthetic pleasure to people, which is the aesthetic value extended by posters after realizing their functions. Poster design needs to pay attention to full visual impact, which can be achieved through images and colors, and some innovative elements can be added at the same time. If there is not too much innovation, it will not be remembered by consumers and the marketing effect will not be too good. The theme is clear, the content expressed in the poster is concise, and the main appeal points are grasped. You can't put it vertically. When making posters, you usually make the mistake that you put everything you want on the poster without any combination or emphasis. You think it's all-encompassing, but in fact it's a mess in the eyes of others. Don't have too much content and the theme font should be eye-catching. Posters must clearly indicate the location, time and main content of the event. You can use some encouraging words in the article, but you can't exaggerate the facts. Poster text should be concise, short and pithy. Generally, pictures are the main ones, supplemented by copywriting. The layout of the poster can be artistically treated to attract the audience. But the more pictures, the better. Arrange the picture content reasonably, highlight the key points and explain the necessary products. When designing a poster, you must add the right amount of emotion, so as to move people's hearts. However, because emotion is a special thing, if we can't grasp the scale, the content of the poster will be very empty and the central content of the poster will deviate from the expected goal.