Golden wine advertising words: soft entrance, first line throat. Ginseng, velvet antler, and six grains are delicious and tonic. "Thank you." "Hey, my daughter gave it to me. I want to drink it and let your son buy it. "

Golden wine is based on the high-quality liquor of Wuliangye Company, and selected authentic medicinal materials such as old tortoise shell, Tianshan velvet antler, American ginseng, Ningxia wolfberry, Hanzhong Eucommia ulmoides, Guanzhong honey, etc. And brewed according to the ancient method unearthed from Mawangdui No.3 Han Tomb, so that Chinese people can enjoy drinking while exercising. Precious as gold, it is called golden wine.

Brand building:

Halloween wine, the full name of the gold brand Halloween wine. "The health care products company established by Wuliangye Group has never been done, and its annual sales are only 654.38+0 billion yuan. Giant Group is actually its exclusive distributor, selling the gold brand Wansheng wine. The key is that the trademark of the gold brand is owned by the giant, and Wuliangye production guarantees the product quality, similar to Jinliufu. "

"Golden wine is not positioned as a health care product at all, but as a gift. The original words of our positioning description were' gift market, elder health care wine'. During the Spring Festival, traditional festivals in China are popular for giving gifts and sending tobacco and alcohol, so the positioning of golden wine is more suitable for the elders. " Geng Yicheng, general manager of Mei Cheng Marketing Consulting Company (hereinafter referred to as Mei Cheng), who has formulated the brand positioning strategy for Golden Wine, told Caijing China that it is not convenient to disclose the details of the plan.