Nadejeda, president of the Russian Seafood Processors Association, said: The seafood market is gradually becoming less exotic and gradually leaving the homes of ordinary people. Based on this fact, it is more and more popular.
She said: The subtlety of seafood is that despite the rising sales price like other daily necessities, consumers still show great purchasing power.
High-level consumers in Russia, especially high-income people aged 30-45, buy seafood products at least once or twice a week. Those living on the poverty line regard seafood as a holiday luxury and buy seafood products at least once every three or four months.
There are two other reasons, besides the increasing income of residents, which promotes the development of the frozen seafood market. First, more and more residents of different classes begin to eat in restaurants or cafes, where seafood products can be eaten more conveniently. Second, the middle class is increasingly pursuing a healthy lifestyle and likes nutritious food. Seafood products bear the brunt.
At present, the annual trading volume of seafood and treasures in the Russian seafood market is about 3,000 tons, and it may continue to grow. Russian seafood trade may shift from export to focus on meeting the needs of domestic residents.
Russian trademark plays an important role in the seafood market, and Ledovo trademark enjoys a good reputation in salmon products. Good appetite-the brand has a 30% share in the peeled and returned products market and a 90% share in the stored seafood market.
Other brands such as SevernayaKompania have a share of 18% in the Russian squid market, and squid is often eaten with beer in Russia. Among them, foreign brands, such as Agama mussels in Denmark and Albatross mussels in Germany, account for 34% and 48% of the Russian seafood market respectively. ?