Creativity = Creation, Creation, Creativity, Creation and Benefits The most important thing in Chuangyi design is innovation, but innovation does not mean blindly seeking newness and difference, but requires innovative methods. The method of designing innovation is the same as studying all things, starting from both internal and external factors. Internal factors include form, physics and affairs, such as formal modeling innovation; technological and process innovation in structural manufacturing; material and application innovation in physical and chemical principles. External factors include human and political factors, such as concepts and usage methods; marketing, management, brand strategy, etc.

In design, only by starting from these aspects and analyzing and thinking can we better apply our thinking in practice and be innovative and creative. The products designed are more to meet people's needs in various aspects. Therefore, starting from people's lifestyle, observing and thinking, the designs derived in this way are often creative in nature. Before designing, we need to clarify the specific counterpoint layer. What kind of people will use the brand I design? After clarifying the alignment layer, a series of factors such as usage environment, usage conditions and usage time can be clearly reflected. Correspondingly, we can understand whether to start with materials, or start with the reintegration of technical processes or the modeling structure to innovate. In this way, the designed brand can fundamentally meet the needs and aesthetics of the audience. 1. Customer’s requirements 2. Market requirements 3. Customer’s customer requirements

To be a logo designer, you must first listen to and understand the company you want to work on, the company’s temperament, soul and ideals. Industry characteristics, industry

history of homogeneity and

and the personality of a new logo. Homogeneity is also security, and individuality represents my existence.

Innovation refers to proportion: homogeneity (industry characteristics) security and identification (innovation)

Creativity: harmony, speed, strength, etc. are all beautiful. Art serves the all-encompassing objective world, and nothing can avoid art. Historical logo designs and logos date back to ancient Greece. The word "logo" refers to a name, symbol or trademark design that is easily identifiable. The history of logo design is detailed as a cipher consisting of one letter, and later designs or logos consisting of two or more letters intertwined. The password may be all letters of a name, an initial letter, or a person's stationery, business cards, or elsewhere.

Many early Greek and Roman coins bore monograms or symbols of rulers or towns. The most famous of these early signs was the sacred monogram, which was formed by combining the first two Greek letters of XR, S, O, and S; (Christ), usually A (alpha) and O (omega) ) of the inspiration side of a country's coins. The Middle Ages were extremely prolific in inventing ciphers for ecclesiastical, artistic and commercial use.

In the thirteenth century, logo design evolved from simple passwords to trademarks for merchants and merchants. Early examples of these include the Mason's Mark Design Mark, Goldsmith's Mark, Paper Maker's Watermark and Watermark's Noble. Other related logo products are colophons used to identify publishers and printers.

Logo design is a complete concept that combines the two fields of environment and logo. It is not a purely independent study of the function and form of environmental space, or a simple flat logo form, but It is a scientific, systematic, holistic and diverse study of signage systems in specific environments based on focusing on environmental functions. Now, when we look back over the past 5-10 years, we will see how logo design has changed and evolved by leaps and bounds. Some of the famous logos of all time are: IBM, BMW, MC Donalds, and Cherry Shoe Polish, Titan Watch, MercedesAudi. These logos are a huge result of research and learning. Today's logos are no more restricted to the representation of only a few symbols or letters. Color, texture, size, shape matter a lot to bring about the desired results.

It can be seen from this that the basic concept is drawn, that is, logo design refers to the function that can clearly express the content, nature, direction, principle and image in a specific environment, mainly using words, The design of a visual image system composed of graphics, marks, symbols, forms, etc.; it is an important part of the entire environment, integrates environmental functions and image engineering, focuses on solving the order of environmental landscape management and sorting, and provides the public with Provide the necessary material and spiritual services.