Mengniu's trademark is Mengniu. Ideographic modeling takes green as the background color of Mengniu and white as the color scheme. There is no unnecessary noise. On the one hand, it is simple and impressive, on the other hand, it highlights the theme of pursuing nature and staying away from pollution. A thick and elegant horizontal pen shows that the milk source comes from the vast and fertile natural pasture in Inner Mongolia, and it is pure natural and pollution-free safe food. The horn is as strong as a peak, indicating the tenacity and hard work of cattle and symbolizing positive progress.