The company has always advocated the enterprise spirit of "pioneering and innovative, dedicated and dedicated"; adhered to the basic principles of "customer first, service first, quality first, credibility first"; with "standardized management, chain operation, Product serialization and brand internationalization are the strategic goals of business development. The company has intensified the construction of standards and specifications, and passed the quality management system certification (GB/T19001--2000-ISO9001:2000) and environmental management system certification (GB/T24001-2004-ISO14001) in 2005, 2006 and 2008 respectively. : 2004), Occupational Health and Safety Management System Specification (GB/T28001-2001). The company attaches great importance to technological innovation and brand building. The "Tutu" trademark has won honorary titles such as "Quanzhou Famous Trademark", "Fujian Famous Trademark", "China Famous Trademark", and "China's Top 500 Quality Brands". "Tutu" brand children's shoes won the title of "Fujian Famous Brand Product".