Standard product: generally refers to products with similar functions or the same appearance, and there is not much difference between products. Practical tools such as diapers, paper towels and folders are all standard products. Non-standard products: there are many differences in style or function. Such as clothes, bags and other products.

Before opening a shop, you should think about whether your product is standard or non-standard. Because consumers' demand for standard products is clear, such products need brand effect and price advantage. When promoting, there are relatively few keywords, so the single payment is higher and the ranking requirements are higher.

Non-standard products can choose more keywords and attributes, and they need more operational strategies. In the selection of keywords and the design of the main picture, we should seize the impulse consumption of buyers and guide buyers to stimulate their desire to buy when they enter the product. Even if the location is low, it will not affect the click rate of the main picture.

Extended data

Standard products are products with the same or no obvious difference in function and appearance. Consumers just need them, and there is no factor of browsing casually. Buyers rarely turn over several pages in a row to find products, and most of them will pay attention to products with more sales and search for top products to place orders.

Therefore, ranking has the highest impact on standard search traffic; Every store is striving for the first place in the whole network. Therefore, the standard products will lead to higher bids, grab the ranking before the opening, and gain more exposure.

In addition, the price has a great influence on standard products. Even with the same product price difference 1 yuan, the conversion rate of products below 1 yuan is much higher than that of expensive products 1 yuan. Therefore, the buyer's choice of standard products is most influenced by two factors: product sales and price.