1. Protect the brand image: A registered trademark can protect the core elements of the brand, such as its name, logo and slogan, and prevent other businesses from stealing or counterfeiting, thus maintaining the brand image and reputation.
2. Intellectual property protection: Registered trademarks are a form of intellectual property rights, which can protect the innovation achievements of enterprises and prevent other businesses from infringing on their profits. If other businesses use these trademarks without authorization, it may constitute infringement and be investigated for legal responsibility.
3. Expand the market: Registered trademarks can also help enterprises expand the market, establish brand reputation and reputation, increase consumers' trust and recognition of brands, and thus expand market share.