The top ten sports brands in the world (21)
The first place (NIKE)-the American sports overlord: Nike was formally established NIKE)1972. Its predecessor was the Blue Ribbon Sports Company invested by current NIKE President Phil Knight and Coach Bill Ballman.
Nike, headquartered in Beaverton, Oregon, USA, is a world-renowned sporting goods manufacturer. The company produces all kinds of sporting goods: clothing, shoes, sports equipment and so on. In fiscal year 22, the company's operating income reached a record 4.98 billion [[USD]], an increase of 2% over fiscal year 21.
Nike confirms a sentence once said by its founder Bill Ballman with its impressive performance: "As long as you have a body, you are an athlete. As long as there are athletes in the world, Nike will continue to grow and develop. " In the eyes of westerners, the name NIKE is auspicious, easy to read and remember, and can be called loudly. The Nike trademark symbolizes the feathers of the wings of the Greek goddess of victory, representing speed, as well as movement and gentleness.
second place (adidas)-Germany
adidas is a German sporting goods manufacturer and a member company of Adidas AG. Adidas, named after its founder Adolf Adi Dassler, began to produce footwear products in Auracher, Hertzog, near Nuremberg in 192. It was registered under the name of adidas AG on August 18th, 1949. Adidas clothing and sports shoes design can usually see three parallel stripes, which can also be seen on its logo. Three stripes are the characteristics of Adidas.
adidas was originally founded by two brothers * * *. After parting ways, Adolf's brother Rudolf Dassler opened a rival sports brand Puma.
in p>1948, the founder of adidas, Mr. Adi Dassler, used his first name adi and the first three letters of his surname (dassler) to synthesize "adidas" as a commodity brand and applied for registration; The following year, the third-line trademark of adidas came out.
adidas main rivals are Puma and Nike. In August, 25, Aidida announced the acquisition of Reebok, one of its competitors, for US$ 3.8 billion. The acquisition will help to increase its market share in North America and promote its position in the competition with Nike in this field.
At present, Adidas ranks second in the market share of sporting goods after "Nike". The slogan on the trademark of Adidas is: Impossible is Nothing
Reebok-American
Reebok. The original meaning of this word refers to an antelope in southern Africa, which is light and good at running. Reebok hopes that after putting on Reebok sneakers, consumers can run freely in the vast world like Reebok antelope and fully enjoy the fun of sports.
fourth place (PUMA)-Germany
PUMA was founded in Herzogenaurach, Germany in 1948. Puma, which means puma in Chinese, is a large multinational company mainly producing shoes and sportswear in Germany. Founder: Rudolf Dassler.
PUMA's shoes and costumes are extremely popular in hip-hop graffiti culture, both inside and outside the United States. PUMA, together with adidas, is one of the representatives of hip-hop culture in 197s and 198s.
The sportswear brand with a history of 57 years now has the first-line appeal and influence in the world. The history of PUMA in the past 5 years has been written on great sports achievements. PUMA accompanied Billy, the king of the ball, to the final of the World Cup and Baker, the tennis player, to dominate the lawn in Wimbledon. Cooperate with the top athletes and constantly pursue the latest technology to make the best sports equipment. Founder Rudolf Dassler established the German brand PUMA in 1948. PUMA has been playing an important role in sports for decades. In recent years, it has successfully combined fashion/sports and become one of the favorite brands of young people.
fifth place (FILA)-Italy
FILA brand was founded by fila brothers in BIELLA, Italy in 1926. In the 197s, in order to cooperate with the diversification strategy, we expanded the sportswear business with broad prospects at that time, and successively developed tennis, skiing, swimming, golf, mountain climbing, and recently added basketball and football clothes. Today, Feile has won a good reputation for its excellent products, wide use and novel design. The products are sold in more than 3 countries such as Paris, Rome, Los Angeles and Japan.
sixth place (MIZUNO)-Japan
Mizuno is one of the world's leading sports brands, serving all kinds of sports. Mizuno Co., Ltd. of Japan was recognized as a sponsor of the Olympic Games by the International Olympic Committee. Shanghai Mizuno Co., Ltd. is one of the main production bases in Asia, with three factories for ready-made clothes, baseball gloves and golf clubs and the domestic sales department responsible for the operation and sales of China market. A complete set of imported Japanese equipment, technology and management mechanism. Production and processing of export products, while relying on Japanese technology, and constantly strengthen the development of domestic products and market development.
MIZUNO has a wide range of products, covering almost all major sports. Product development is based on extensive scientific research to ensure that sports are more comfortable and safe. At the same time, we firmly believe that the combination of technology and human sensibility can create perfect quality. While expanding the product range, we constantly adopt new technologies, develop new products and strengthen the functionality of products to meet the needs of today's market. Excellence in quality control is the foundation of MIZUNO products.
7th place (UMBRO, umbro)-umbro, UK
UMBRO, an internationally renowned brand with a history of 84 years, is a British-based football clothing manufacturer, which was founded in 1924 by the British Cambrian brothers. The two brothers merged the five English letters in their English names (HUMPHREY BROTHERS) into the word UMBRO, and then matched it with a diamond double diamond pattern to become the registered trademark of UMBRO today.
In the course of growing up, umbro won the World Cup with many green giants, including the 1966 World Cup champion England, and the same year was also the most glorious historical moment in umbro. At that time, 15 teams in the last 16 teams wore umbro jerseys. Umbro, which has a history of more than 7 years, has been developing steadily with the brand concept of focusing on football. At present, it has become a world-famous professional football clothing and equipment supplier, with all kinds of football-related equipment available, so that athletes can give full play to their sports potential.
eighth place (back-to-back kappa)-Italy
Back-to-back kappa was not called kappa at first, and its predecessor was a small company called m.c.t The full name of this company is "Society Anonima Calzificio Torinese", which was established in turin, northwest Italy in 1916, and mainly produces socks and underwear. The original trademark of this company was aquila, and later it became the present kappa.
ninth place (Diadona Diadora)-Italy
The birth and growth of Diadora is closely related to the history of Italy. The hometown of MARCELLO DANEL, the founder, was the shoe supply station of the Italian army at that time during World War I, and the shoe-making technology here was preserved and developed after the war. DANIELI inherited the traditional shoe-making technology in his hometown, and constantly innovated, and finally established his own brand-—DIADORA in 1948.
near Montebello, Italy, a region called "Silicon Valley" of sports shoes, like other local companies, its initial products are also composed of hiking and walking shoes, which are later called prototypes of hiking boots and ski boots.
The subsequent scientific and technological progress and the diversification of sports have also changed DIADORA's product concept; This has also made DIADORA a series of classic works after the world-famous ski boots and casual shoes.
1th place (LOTTO, Le Tu)-Italy
In p>1973, Lotto Company was established in Italy. At the beginning of its establishment, LOTTO mainly focused on tennis. At that time, when LOTTO was mentioned, tennis shoes and tennis T-shirts first came to mind. Later, LOTTO turned his attention to the world's largest sport-football, which has been popular in Apennine Peninsula for nearly a hundred years, and provided football shoes and sportswear for the green giants. Now even the law enforcers-referees on the green field prefer LOTTO. Football supplies have gradually become the main battlefield of LOTTO.
in the first 1 years, LOTTO quickly opened the market in Italy and occupied a pivotal position. Now, LOTTO has become one of the world famous sports brands, and it is sold in more than 8 countries on five continents.