Many large companies will register their own brand trademarks to protect the exclusive rights of trademarks and brands. But now many trademarks have been registered. If you want to register a trademark, you need to check whether it is registered. Then go to the brand registration trademark inquiry Where? The intellectual property rights will be introduced in detail below.
Intellectual property trademark query provides precise trademark query, trademark approximate query, and trademark graphic query. Select the query method as needed, and provide relevant information for query according to the prompts on the query page.
Why register a brand trademark? Many people know that brand trademarks are of great value to a company! Many large companies such as Alibaba, Xiaomi, Baidu, JD.com and other large companies have registered brand trademarks and registered trademarks in all categories! There is a saying that goes well: a company without a registered trademark is like running naked!
1. If the trademark is not registered, the exclusive right to use the trademark is not protected
Trademarks are unique and exclusive. If a company does not register a trademark, it will not have the exclusive right to use the trademark. If a company's products are well managed, other merchants can use them casually. This will affect the basic function of the trademark to indicate the source of the goods, and will also have a negative impact on the quality and reputation of the goods represented by the trademark. Once a trademark is registered, no one else can use the same or similar trademark to promote products of the same category.
2. The risk of preemptive registration increases
my country’s Trademark Law stipulates that trademark registration adopts the first-to-file principle. If a well-run enterprise fails to register its trademark in time, the risk of being registered by others will increase. Once the trademark you have worked hard on is registered by others, the first user of the trademark will not be able to continue to use the trademark.
3. It is easy to infringe the rights of others
Infringement of the rights of others can refer to two aspects. On the one hand, unregistered trademarks may be used by others on the same or similar goods that have been successfully registered. The trademarks are identical or similar, resulting in infringement. On the other hand, once one's trademark is maliciously registered by others, if the original company continues to use the trademark for promotion without knowing it, it will constitute an infringement of "bad money drives out good money".
4. Damage to corporate brand image
If trademarks are not registered, there will be a large number of low-cost, low-quality products fishing in troubled waters to seek market benefits. If things go on like this, consumers who buy low-quality products will misunderstand the company's production and operations, which not only harms the legitimate rights and interests of consumers, has a negative impact on the normal development of the market, but also causes extreme damage to the brand image of the original company, leading to The credibility and reputation of the business decline.
The above is about where to go to inquire about brand registered trademarks? answer. All in all, in the fierce market competition, companies must not only strive to improve product quality and service quality to win the trust of customers, but also increase awareness of the protection of intellectual property rights.