The so-called parent-child trademark means that' parent brand' refers to the regional brand, and' sub-brand' refers to the corporate brand. Sub-brands' open up the market and improve their social status by absorbing the influence and popularity of' parent brand' (); Parent brand' landed with the trend through' sub-brand' (corporate trademark), and at the same time solved the related legal liability problems that may arise.

The reporter learned from the press conference held in Yantai, Shandong Province on the 22nd that Yantai Apple Association launched the operation mode of' mother and child brand' to effectively protect the reputation, popularity and integrity of the trademark' Yantai Apple'.

Zhao peice, president of Yantai apple association, said that in November last year, Yantai apple geographical indication certification trademark was recognized as a trademark by the state administration for industry and commerce. In order to effectively protect this trademark, at present, Yantai Apple Association has launched the operation mode of "mother-child brand". Zhao Peice said,

After Yantai Apple implements the operation mode of "mother-child brand", the packaging items will be uniformly produced, labeled, standardized and quality by designated manufacturers, and the samples will be reported to the industrial and commercial, commodity inspection, customs, quality inspection and other departments for the record, effectively protecting the reputation and popularity of "Yantai Apple" trademark.