Shenzhen Jimeng Jewelry Co., Ltd. is one of the most well-known jewelry retailers and manufacturers in China, and the winner of the dual honors of "China Famous Brand" and "China Famous Trademark". Born in the terminal market in 2000, it has been expanding its market mainly through self-operated stores in recent years. It has now developed into a professional jewelry brand with more than 200 brand retail stores across the country. The company has three jewelry processing plants, including a plain gold factory, an inlaid factory, and a woven chain factory, as well as a precious metal material research laboratory. It has more than 1,000 professional and technical workers, and its comprehensive strength ranks among the best in the jewelry industry. Jimeng continuously strengthens quality and service, adheres to the brand line, and creates extraordinary brand competitiveness.

1. Effectively spread the brand image

In order to expand the popularity of Jimeng brand and effectively spread the "romantic and classic" brand image of Jimeng, Jimeng used various forms of communication to cooperate with the central government TV stations, "Ruili", "Girlfriend" and other well-known domestic media have established long-term cooperative relationships; in prime entertainment columns such as "Extraordinary 6 1" and "Weekend Happy Encounter", we have placed brand advertisements for many years and successfully demonstrated the brand image; Well-known media such as "Phoenix Jewelry" and China Gold News have had stable advertising cooperation for many years. Jimeng also attaches great importance to advertising in key retail regional markets. In 2009, it launched brand advertisements on Sichuan, Chongqing and Hunan Economic TV Stations throughout the year, expanding its influence in the regional market.

2. Public relations activities enhance brand awareness

As a well-known fashion jewelry brand, Gemdale is committed to shaping and enhancing the intellectual, elegant, fashionable and romantic charm of women, becoming the 2009 Chongqing The only designated jewelry brand for the Miss Contest has attracted interviews and reports from mainstream media such as Chongqing TV Station, expanding the brand's influence. In the second half of 2009, Jimeng launched a photo collection activity called "Take photos when you are happy", collecting thousands of photos uploaded by hundreds of netizens. The website has been clicked more than 1 million times, and well-known domestic media such as Tencent have reported on it. The event was grand.

3. Technological innovation and product research and development

At the beginning of its establishment, the company established the corporate cultural purpose of "innovation promotes development, culture cultivates brand", and formed a corporate culture based on technological innovation and advanced technology. The independent innovation mechanism, which takes equipment as the main body and products with independent intellectual property rights as the guide, mobilizes the innovation capabilities of all employees, effectively avoids homogeneous competition.

In 2009, Gimeng pioneered colored palladium jewelry. Its rich color combinations, innovative material combinations, and ever-changing styles and designs provide consumers with a variety of choices. They are especially loved by modern women and fill the gap. It has filled a gap in the domestic and foreign markets and quickly became a hot-selling product in the market after its introduction. It is generally regarded by industry experts as "subverting the tradition of white precious metals and leading the trend of colored precious metal jewelry."

2009 China Jewelry and Jade Jewelry Appraisal