When Douyin changes its nickname to display that individual user nicknames cannot include brand information or business type, the reasons are as follows:

When applying for enterprise certification, the account logged in is the account that needs to be authenticated. The application account nickname cannot be changed after submitting the application.

The nickname should be based on the company or brand name or the full name of the product or be relevant to other valid materials provided; personal nicknames are not allowed to authenticate corporate accounts, such as Chairman of xx Company, CEO of xx Company, xx Editor, etc.; Nicknames that reference the names of celebrities but do not have relevant authorization from the celebrities will not pass the review.

Douyin nicknames do not allow duplicate names. Enterprise certification is on a first-come, first-served basis, but malicious registration is not supported. All relevant qualifications that can support the nickname content are required. It is not recommended to use the nickname of the head office to register the account of a branch company or product line, so as not to affect the subsequent registration of the head office.