Trademarks tm and r refer to the different states at the time of trademark registration. tm means that the trademark has not been registered but is already in use. This means that the trademark holder can continue to use the trademark without registration, but cannot enjoy the exclusive rights of a registered trademark. And r means that the trademark has been registered. Those who hold a trademark registration certificate can enjoy the exclusive right to use and protect the trademark.

The trademarks tm and r respectively play an important role in commercial activities. Among them, tm is often used to create a new trademark brand and build brand awareness in the market. Once the R mark of trademark registration is obtained, it means that the merchant's trademark has been protected by law and has better protection against infringement of its exclusive rights; at the same time, the R mark can also effectively prevent others from plagiarizing and malicious imitation.

In business transactions, it is very important to learn and grasp the meaning of the trademarks tm and r. Trademarks and brands are an important part of a company's image. Only by registering an (R) trademark can the image protection of the company's brand be established. Therefore, enterprises must carefully consider the trademark design, trademark options, and the legality of all aspects of the trademark before applying for trademark registration, and then submit the design to the Trademark Office accurately to ensure that the trademark application is guaranteed and legally certified.