Either appeal or delete.
After the complaining party initiates an infringement complaint, Taobao needs to review it. Only after the review is passed, the seller will receive the infringement complaint notice. Therefore, the time of the complaint notification received is not the time when the right holder initiates the complaint. The time when the right holder initiates the complaint is certain. earlier than the notification is received.
1. If you believe that the product does not infringe, but the product has been deleted due to intellectual property infringement, you can appeal within three working days after receiving the infringement notice. The appeal path is: Seller Center—Report Management —Intellectual property infringement complaints received.
If you are not sure what credentials should be provided for appeal, you can contact us to use the robot self-service query tool online. If you cannot find the corresponding answer, you can also contact the intellectual property staff.