1. The implication of Xiaomi's new LOGO
Why does the replacement of a brand logo bring so much heat? Because of this logo, it took three years and was created by Japanese national treasure designer Kenya Hara, costing 2 million yuan. The reason for being teased by netizens is that it seems that it has not changed much from the previous label, except that the corners are more rounded. But as a national treasure designer in Japan, it is definitely not just a simple fillet. Kenya Hara's change of LOGO is not only superficial, but also an improvement of inner spiritual temperament. Kenya Hara proposed a more advanced? Life design? The core idea is: constantly moving between environments, always maintaining a balanced state and personality, and the new LOGO can show the dynamics suitable for the current environment on different interfaces to achieve the best visual balance.
2. The current trend of logo design
In fact, we don't know much about LOGO design of many brands, but from the evolution of logos of some well-known brands, we can see that almost every upgrade of brand logos is to adapt to the trend and the current environment. For example, logo has become simple, icons tend to be flat, and classic black and white (registered black and white logo is called? Unlimited color? , more flexible in practical use, not limited by color), or beautiful color (must be consistent when applying for a designated color trademark), no serif font. With the constant changes in aesthetic and fashion trends and the rapid development of the Internet, people's visual habits have also changed. In addition to the changes in some social platforms and network technology LOGO, many entity corporate brands have also changed.
The design cost of 32 million is in exchange for the flow far exceeding this value.
Xiaomi new logo? Subsequently, it was listed on the hot search list of China, with daily page views exceeding 65.438+0 billion. This era is an era of traffic supremacy. This explosive spread of the whole network also gave Xiaomi a new project? Building a car? , bringing a lot of attention. So the live broadcast of Lei Jun later attracted explosive attention. Replacing Xiaomi's logo has achieved the publicity effect without investing any advertising fees. Everyone knows why Xiaomi wants to change the LOGO because he wants to develop a new industry. Lei Jun voted about cars three times in a row in his personal Weibo, and later he also mentioned Xiaomi's car in the live broadcast. So the design fee of 2 million is really worth it.