First of all, Moutai in the Year of the Rooster is Moutai, and the background is the popularity of the Moutai market. With the upgrading of consumption and the pursuit of craftsman spirit, Moutai liquor, as a typical representative of "domestic craftsmanship", is highly recognized by consumers. The traditional sauce-flavor craft is called "Kunsha craft" among the people. Kun means the whole. It starts from the whole grain of sorghum and ends with the fermentation throughout the year. It involves nine cooking, eight fermentation and seven wine extractions. It can be called "seven times of refinement". "Brewed" is regarded as "national quality product".

Maotai-flavor liquor is called the "nobles among liquors" by the market, not only because of the low liquor yield and high cost in the process, but the core lies in the result - product quality. Therefore, with the existing brand image of the national liquor Moutai, coupled with the additional image of the sauce-flavored craftsmanship, Moutai is so popular that Moutai is so popular in the Year of the Rooster.

1. The zodiac Moutai wine box is packaged in a single gift box; the wine bottle is a ceramic bottle with bright glaze; the label is baked with flower craftsmanship, which will last as long as new; a traditional Chinese painting master is hired to make zodiac paintings and calligraphers The inscription, the entire product not only embodies the cultural connotation and meaning of the traditional zodiac, but also integrates Moutai’s unique elements. The Moutai wine bottle for the Year of the Rooster is made of Zunmei peacock blue ceramic bottle, with a touch of peacock blue, which is elegant.

2. The bottle cap is in the shape of golden lines, with the word "Chicken" in seal script on the top, making the whole bottle sparkling and shiny. Mr. Chen Yongqiang, a master of traditional Chinese painting, specially painted "Si Chen" for Moutai wine in the Year of the Rooster. The rooster has a towering corolla, a majestic appearance, a black body, and powerful footsteps, which symbolizes good fortune, rising clouds, and the beauty of the rising sun and the prosperity of the country. .

3. The trademark adopts a five-star micro-label. The red words "Kweichow Moutai" are embedded in the gift box and bottle, indicating the authenticity of Moutai; the "Ding You Year of the Rooster" seal on the gift box and bottle highlights the zodiac year and presents the years. trace. The calligraphy work on the gift box was inscribed by a contemporary female calligrapher - Hu Qiuping. The entire regular script is free and easy, vigorous and bold, with masculine yet feminine beauty; it is the perfect combination of modern Chinese liquor culture and traditional culture, and has a special art The taste and collection value convey the blessing and enjoyment of Kweichow Moutai.