In the wave of brand transformation in the 1990s, the most successful and most topical one was none other than Italian Gucci! Gucci has a very early history. Around the end of the 19th century, founder Guccio Gucci began to get involved in fashion. Like many brands, Gucci also experienced a period of low ebb. However, through the joint efforts of designer Tom Ford and president Domenico De Sole With cooperation, Gucci was brought back to the international mainstream and reached its peak. With its brand image of "a symbol of status and wealth", Gucci has become the consumer darling of the wealthy upper class. It has always been favored by business people and is both fashionable and elegant. As early as 1906, Guccio Gucci began to produce high-quality leather goods under his name. Later, he boldly printed his initials on the goods. Because of such unique design and exquisite quality, Gucci soon became very popular. In 1937, Gucci first appeared in the horsebit chain design derived from horsebits and stirrups. Later, due to world wars and material shortages, Gucci designed a bag with bamboo handles instead of leather handles, which is still a classic today. In the 1950s, the straight-striped canvas ribbons originally used to fix saddles were used to decorate accessories and were registered as trademarks. The famous double G pattern was also designed during the same period; in 1967, Gucci launched printed silk scarves, making Gucci's The development has become more mature, and even the first lady Jackie couldn't put it down.

In the mid-1950s, Gucci entered overseas markets and expanded day by day. However, due to family equity disputes, its popularity gradually declined. It was not until the 1990s that the American investment group Investcorp acquired all the shares and became the operator. In 1994, Gucci officially merged into Gucci Group NV, and promoted the original women's clothing designer Tom Ford to the creative director of the entire series of products. The new 1995/1996 autumn and winter women's clothing is shaped by fitted silk shirts, double G logo belts and velvet trousers. It has a brand-new image that combines modernity, sexiness, and coolness. Even Madonna couldn't help but wear it. It won praise from the international media in one fell swoop. It transformed Gucci into an image that combines classic and modern, tradition and innovation, and redefined Gucci's role as a brand. status in the fashion world.

In 1995, Mr. Domenico De Sole was appointed as the new president of Gucci. Together with the team formed by Tom Ford, they used their expertise in management and design to push Gucci to unprecedented heights. Many stars and celebrities have chosen Gucci's clothing as their first choice. At the same time, the numerous fashion awards that followed have made Gucci even more popular. So far, season after season, Gucci is still a brand that many people love. Tom Ford's unparalleled creativity and marketing methods are undoubtedly the brightest star across the late 1990s and the early 21st century.

Brand: GIORGIO ARMANI

Factory goods: clothing

General goods: accessories, leather goods, glasses, shoes, perfume

Brand introduction:

1. ARMINI was born in Italy in 1934. He grew up in a poor family. When he was in college, he listened to his parents and entered a medical school, but he was less than 2 years old. He gave up in 1957 because his interests did not match;

2. In 1957, by chance, he entered a large company and was responsible for window design. From then on, he became interested in innovation and beautiful things. At the same time, he I also came into contact with many clothing exhibitions, and gained a lot of appreciation for clothing, and also learned simple dress-up skills;

3. In 1974, ARMANI started a business with his good friend Garretti, and in 1975 A clothing exhibition was held in 2006, which was an unprecedented success. At the same time, men's and women's clothing and accessories were launched. From then on, the popularity of the ARMANI brand increased day by day. Until 1981, in order to attract more young people and the leisure market, the EMPORIO ARMANI series of products was launched, which also won Very good results, and became the cover of TIME magazine in 1982. He is the only fashion designer to appear on the cover of TIME magazine after CD;

4. Until now, ARMANI is still the most popular person in people's hearts. The first brand in China, due to its simple and elegant design, it attracts the love of men, women and children all over the world. In fact, his success is not only based on design. In addition, he is also a master of marketing and management, which is why he has such a huge business. He can be called a legend in the clothing industry; now it is the largest-selling European designer brand in the United States. He is famous for his use of new fabrics and excellent production. In terms of design style, they are neither trendy nor traditional, but a good combination of the two. Their clothes rarely seem to have anything to do with fashion. His flagship brand Giorgio Armani targets the wealthy class, while Mani, Emporio Armani and Armani Jeans target ordinary consumers.

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DIOR

The designer DIOR himself saw the process of creating the DIOR brand

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