China Green Food Group is headquartered in Xiamen. China Green Food (Holdings) Co., Ltd., the main body of the group, was listed on the Hong Kong Main Board in January 2004. China Green Group is a company that integrates the planting, preservation, deep processing of green agricultural products, as well as green food R&D and sales. It has been recognized by the Ministry of Agriculture as a "National Key Leading Enterprise in Agricultural Industrialization" and an "Excellent Leading Food Enterprise in the National Food Industry".
China Green Group - Overview
The company has 9 subsidiaries, with a self-operated base of more than 100,000 acres and a cooperative base of more than 300,000 acres. Among them, the newly launched China Green Group (Tianmen) Modern Agriculture Demonstration Zone has a total investment of 500 million yuan and covers an area of ??more than 40,000 acres. There are 2 overseas office buildings
The factory buildings cover an area of ??2,000 acres and the construction area exceeds 80,000 square meters.
The company adheres to the purpose of "whole process green" and adopts an internationally standardized management model. It has successively passed ISO9001:2000, HACCP quality system certification and a number of green organic food and pollution-free fruit and vegetable certifications, in order to build China's whole process The first brand of green fast-moving consumer food has laid a solid foundation.
China Green Group - Corporate Culture
China Green Group Products
1. Corporate Mission
Create a new concept of global healthy life and strive for We provide the world with first-class green food throughout the entire process and contribute to the sustainable development of human society.
II. Corporate Vision
To be the champion of China’s all-round green food enterprises and to become one of the top ten all-round green food enterprises in the world.
3. Enterprise core values ??
People-oriented, scientific management, continuous innovation, mutual benefit and win-win.
IV. Corporate Values
Our corporate ethics: Responsibility, credibility, and commitment. Our quality policy: safety, security, and health. Our philosophy of life: self-discipline, self-discipline, Self-respect, self-love, simplicity and humility, self-transcendence. Our team philosophy: respect, unity, trust, and sharing. Our concept of employment: morality determines choices, ability determines positions, and contribution determines salary. Our quality concept: quality is life. , quality is image, quality is benefit. Our customer perspective: Customer first, service first. Our investment strategy: The short- and medium-term investment strategy focuses on product investment, in order to maximize the concentration of resources and quickly enhance the company's technical strength and market status, innovation ability and management ability. When we make major investment decisions, we do not necessarily chase today's high-profit projects, but also focus on growth opportunities in emerging markets and new products with huge potential. Do not engage in any non-related diversified operations that divert the company's resources and top management's energy.
Five. Business philosophy
Modest and pragmatic, conscientious, continuous improvement, and honest management
Six. Business policy
Sincerity and trustworthiness
7. Entrepreneurial Spirit
Hard work, dedication, self-denial, selfless dedication
8. Quality Commitment
I am responsible for what I do , I guarantee what I say, listen to customers’ opinions humbly, handle customer complaints seriously, and constantly improve the quality assurance system.
9. Overview of the corporate culture model
●Shape corporate culture with an elite team ●Cultivation of outstanding employees with corporate culture ●Sustainable brand management with outstanding employees ●Promote industrial development with quality management ● Pursue corporate benefits with industrial development ● Gather outstanding talents with corporate benefits
10. Office culture power (strength), determination (determination), green (green)
11. China Green Corporate culture construction
The group's business is the product of employees' wisdom.
While creating opportunities for each employee, China Green helps employees plan their careers and develops training plans based on each employee's development direction so that each employee's ability can be continuously improved; in addition, the group actively creates information exchanges among employees The platform enriches employees' spare time life by regularly publishing the internal magazine "China Green China" and organizing employee activities.
China Green Group - Corporate Promotion
Since 2005, China Green has started to develop its brand in China. Now the Group's brands have been further integrated, with the China Green trademark as the core. And launched related brands, including China Green Coarse Grain King, China Green Corn Manor, Biyun Brand, China Green Manor, China Green Pastoral Life and other brand members. The China Green brand has won the famous trademarks of Xiamen City and Fujian Province and the famous brand products of Fujian Province. , in the next two years we will continue to work hard to create China's well-known trademarks and China's famous brand products.
At the same time, China Green successfully implemented the strategy of making breakthroughs in provinces and developed the domestic market in an orderly manner. The group focused on increasing brand promotion efforts in Fujian and Jiangxi, and gradually expanded from Jiangxi and Fujian provinces to other southern China regions. Including Hunan, Hubei and Zhejiang provinces. China Green has exhibited its products at major commodity trade fairs and has gained market attention and the favor of many potential customers.
In terms of foreign trade, China Green plans to use one year to further expand the Western and Eastern European markets based on the existing sales scope, strive to expand to the North American market within two years, and strive to expand to the North American market within two to three years. The China Green brand has been launched globally (including Europe, America, the Middle East, Japan, South Korea, the Philippines, Thailand, Singapore and other Southeast Asian regions), and a number of China Green's high-quality products such as canned and preserved vegetables have been branded with their own brands.
China Green Group - Think Tank
With the continuous extension of the group’s industrial chain and the acceleration of its development pace, the company’s various talent teams necessary for the development of the green food business have continued to grow and Improve gradually. Among them, the proportion of highly educated people continues to increase, and the knowledge structure of the team has been improved. Currently, 60% of the group’s middle and senior management teams have a bachelor’s degree or above; in addition, the transformation of the employee team from “operational” to “management” is gradually advancing , the proportion of senior professional titles is increasing year by year, and the level of professional skills is also constantly improving. Currently, professional talents account for more than 40% of the total number of employees in the group, while those with intermediate professional titles or above account for 15.5% of the total number of employees.