Gucci (Gucci) Brand Introduction Founder: Guccio Gucci Gucci Europe-Gucci Registration Place: Florence, Italy (1923) Designer: 1. 1923-1989, Guccio Gucci (Gucci Europe-Gucci) 2. 1989-1992, Richard Lam-bertson, fashion designer and creative director 3. 1990-1991, Dawn Mello (Don Mello) 4. 1994-2004 In 2004, Tom Ford (Tom Ford) 5. After 2004, John Ray (John Ray) brand products include clothing, leather shoes, watches, home accessories, pet products, scarves and ties, and perfume. Brand style Gucci brand has always been famous for producing high-end luxury products. Whether it is shoes, bags or clothing, the brand image of "a symbol of status and wealth" has become the consumer darling of the wealthy upper class. In the production room in Florence, the young Guccio Gucci (Guccio-Gucci) printed the Gucci logo on those leather products. Brand Identity From the late 1940s to the 1960s, Gucci successively launched a series of classic designs such as leather bags with bamboo handles, soft shoes with metal loops, and printed silk scarves. The unique designs and high-quality materials of its products have made them elegant and luxurious. The symbol of the brand is admired by ladies and celebrities such as Jacqueline Kennedy, Sophia Loren and the Duchess of Windsor. The Gucci trademark mainly uses two color combinations of green, red, green, and blue, red, and blue to distinguish natural leather and dyed leather products. At the same time, the company also uses the GG logo, the initials of the founder Guccio Gucci, as the bottom of the jewelry net, and calls high-quality cotton yarn GG cloth for the manufacture of handbags, jewelry and clothing. Brand Introduction: Although the fashion brands are dazzling, GUCCI's style has always been favored by business people. It is fashionable yet elegant. The clothing of this Italian brand has always been based on simple design, especially the men's clothing of the season, with novel tailoring. It is filled with the Venetian style of the 18th century, combined with the colors of cowboys, space and rock stars, making it bold and uninhibited, exuding endless charm. Founder Guccio Gucci Gucci - Gucci founded Gucci in 1923. The Gucci Group located in Florence is the largest fashion group in Italy today. In addition to fashion, Gucci also operates leather bags, leather shoes, watches, home accessories, pet products, silk scarves, ties, perfumes, etc. Gucci brand fashion has always been famous for its high-end, luxurious and sexy brand image. With its brand image as "a symbol of status and wealth", it has become the consumer darling of the wealthy upper class. It has always been favored by business people and is fashionable yet elegant. From the late 1940s to the 1960s, Gucci successively launched a series of classic designs such as leather bags with bamboo handles, soft shoes with metal loops, and printed silk scarves. The unique designs and high-quality materials of its products have become a symbol of elegance and luxury. Respected by ladies and celebrities such as Jacqueline Kennedy, Sophia Loren and the Duchess of Windsor. The Gucci trademark mainly uses two color combinations of green, red, green, and blue, red, and blue to distinguish natural leather and dyed leather products. At the same time, the company also uses the GG logo, the initials of the founder Guccio Gucci, as the bottom of the jewelry net, and calls high-quality cotton yarn GG cloth for the manufacture of handbags, jewelry and clothing. After World War II, due to the shortage of raw materials such as leather, canvas was used as a substitute. The paired letter G printed as a trademark pattern and the eye-catching red and green colors appear as Gucci symbols in various canvas briefcases, handbags, wallets and other Gucci products. The outstanding Gucci has developed into a brand as famous as France's Louis Vuitton in the luggage industry. At the same time, it has also become an object copied and imitated by other manufacturers around the world. In the next ten or twenty years, as the product range continued to expand, Gucci, which was based in Florence in the early years, rose rapidly and developed into an international group with branches around the world, with products throughout Europe, the United States, and Asia.

There are not only popular shoes, bags, boxes, etc., but also clothing, perfumes, household necessities, headscarves and other accessories. It can be said that, to a certain extent, it is precisely because of the continuous expansion and development of these varieties that the popularity of the Gucci brand has been improved, making it no longer limited to the original market field, but increasingly becoming a brand that attracts attention. Due to the large number of counterfeit and imitated products, the Gucci brand has to spend a lot of financial and material resources to fight against them in order to maintain its good corporate image. In fact, over the years of production and operation, Gucci has some iconic classic products, such as flat shoes and everlasting gold-plated accessories, which are Gucci’s traditional flagship products. Shoes once brought huge commercial profits. Among Gucci's leather products, tanned and fine-skinned pigskin products are the most distinctive. In 1989, Dawn Mello (Don Mello) was appointed as its deputy general manager and creative director, making the brand, which was the symbol of luxury glory yesterday, become a "must" fashion. After 1994, Tom Ford gave Gucci a completely new look.