Advantages of outdoor advertising:

1. High reach rate

Through strategic media arrangement and distribution, outdoor advertising can create an ideal reach rate. According to ZenithOptimedia's survey, the reach rate of outdoor media ranks second after TV media. Combining the target group in a certain city, choosing the correct release location, and using the correct outdoor media, you can reach multiple levels of people within the ideal range, and your advertisements can match the rhythm of life of the audience very well.

2. Strong selectivity for regions and consumers

On the one hand, outdoor advertising can choose advertising forms according to the characteristics of the region, such as in commercial streets, squares, parks, and transportation. Choose different forms of advertising, and outdoor advertising can also be set according to the psychological characteristics and customs of consumers in a certain area; on the other hand, outdoor advertising can provide recurring services for regular consumers who often move around the city in this area. publicity to make a strong impression.

3. Strong visual impact

The ancient method of erecting giant billboards in public places has been practiced for thousands of years, showing its effectiveness in conveying information and expanding influence. sex. A giant billboard set up in a prime location is a must-have for any company that wants to build a lasting brand image. Its directness and simplicity are enough to fascinate big advertisers around the world.

4. Rich and colorful forms of expression

In particular, the development of high-altitude balloon advertising and light box advertising has given outdoor advertising its own characteristics, and these outdoor advertising can also beautify the city. , the effect of these advertisements and the city appearance is integrated, which often makes consumers accept the advertisements very naturally.

5. The content is simple. Outdoor advertising can avoid interference from other content and competing ads.

6. Long release period

Many outdoor media are released continuously and around the clock. They stand there 24 hours a day, 7 days a week. This feature makes it easier for the audience to see it and can easily see it, so it lasts forever according to the needs of customers.

7. Low cost per thousand people

Outdoor media may be the most value-for-money mass media. Although its prices vary, its cost per thousand (that is, the media fee required for each thousand viewers) is interesting compared with other media: spotlight billboards are $2, radio stations are $5, Magazines are $9 and prime time TV is $1,020! But in the end, customers focus more on the cost per thousand people, that is, the cost per thousand viewers.

8. More acceptable

Outdoor advertising can make better use of the blank psychology that consumers often have when walking, visiting, or in public places. At this time, some beautifully designed advertisements and the colorful and changing light of neon lights can often leave a very deep impression on people, attract a higher rate of attention, and make it easier for them to accept advertisements.

Extended information:

Disadvantages of outdoor advertising

1. Small coverage

Since most locations are fixed, the coverage will not be It is very large and the promotion area is small, so when setting up outdoor advertising, special attention should be paid to the choice of location. For example, billboards are generally set up in places with high population density and high mobility. Airports, train stations, and ship terminals have a large floating population traveling from north to south, so they can be used for national advertising.

2. The effect is difficult to evaluate

Since outdoor advertising targets people who are active outdoors, and these people are mobile in nature, its acceptance rate is difficult to estimate. Moreover, people are always exposed during activities, so the gaze time is very short, even only a fraction of a second. Sometimes people may be exposed to many outdoor advertisements at the same time, so to achieve advertising effects, it is necessary to make people visually Stay, this is very important.

Reference: Baidu Encyclopedia-Outdoor Advertising