First of all, trademarks should be simple and clear.
Digital trademark is a common trademark, such as 555 cigarettes, 999 Vitai, 505 Shen Gong Yuan Qi bags, etc. Single-character trademarks, such as Jiang brand soap and Tiger brand tiger balm. Compound trademarks, such as big brand bubble gum. Nikon, Coca-Cola, Kodak and other world-famous brands are easy to remember and leave a deep impression.
Second, the identification of trademarks is very important.
When designing trademarks, enterprises always think of well-known symbols such as the sun, moon, stars, scenery, places of interest, celebrities, animals and plants. Products can be rendered by scenic spots, dynamic images can be represented by animals, and popularity can be expanded by celebrities.
Third, trademark design must be unique.
As the symbol of products and the face of enterprises, trademarks are inevitably different. While emphasizing trademark recognition, we should also emphasize uniqueness and distinctiveness. Trademark design should be unique in conception, break through convention and be different from others.
Fourth, with the help of "popular" design trademarks.
With the help of "popular" ships, sailing for the trademark of enterprises (or products) has many successful examples in marketing practice. For example, CCTV Spring Festival Evening's Cosmos brand cigarette fictional crosstalk show has a great influence. A cigarette factory took the opportunity to register the newly developed cigarettes as Cosmos brand and put them on the market, which was successful.
Five, trademark design should avoid the same and similar.
If trademark design can give consideration to "creation" and "meaning", the effect will be better, and it will receive double wonderful effects of strengthening uniqueness and distinctiveness and giving the trademark positive imagination. Such as Sheng Xifu, Tongshenghe and IBM. Another example is to remove the letter n from the word Sonny and turn it into SONY, which is a typical new name with sound and unintentional.
Six, trademark design should consider internationalization.
Trademark design should generally conform to the consumer psychology and habits of the target market, and to the local social and cultural conditions, religions and preferences. For example, Southeast Asia doesn't like green; Western countries don't like13; Japanese people don't like 4; People in China like Grade 8.
Seven, trademark design should consider ductility.
Trademark design should have a strategic vision and consider the long-term development of enterprises, which should be a far-sighted system engineering. For example, Changhong, Haier, etc. think that they should adapt to a wider business scope and play the role of general trademarks in the future.
Eight, inventors and founders can be used as product trademarks.
In addition, it should be noted that trademark design can also be based on the inventor and founder of the featured product as the trademark of the product, or the original time-honored brand as the trademark. Such as "Zhang Xiaoquan" scissors, "Wang Zhihe" fermented bean curd, Adidas and so on.