Haidilao failed to win the lawsuit against Hedilao for trademark infringement. The Tianxin District People’s Court of Changsha City rejected the lawsuit of the plaintiff Sichuan Haidilao Catering Co., Ltd. in the first instance. After the first instance verdict was announced, neither the original defendant nor the defendant appealed.

The court held that no matter from the font shape, pronunciation, composition, color, or from the dishes operated by the plaintiff and defendant, ordinary consumers would not have any doubts about the source of Hedi Lao’s catering services. Misunderstanding or believing that there is a specific connection between its source and the plaintiff’s registered trademark Haidilao, the defendant Hedi Lao Restaurant does not constitute an infringement of the trademark rights of the plaintiff Haidilao Company’s registered trademark “Haidilao”.

Extended information

"Haidilao" and "Hedi Lao"

"Haidilao" was established in 1994. It is a Sichuan-style hot pot restaurant. The full name is Sichuan Haidilao Catering Co., Ltd., which is a large-scale trans-provincial directly-operated catering brand hot pot restaurant that integrates hot pot characteristics from all over the world. "Haidilao" has more than 100 directly-operated stores in Jianyang, Beijing, Shanghai, Shenyang, Tianjin, Wuhan, Shijiazhuang, Xi'an, Zhengzhou, Nanjing, Guangzhou, Hangzhou, Shenzhen, Chengdu, Chongqing, South Korea, Japan, Singapore, the United States and other countries. Chain restaurants.

The "Hedi Lao" restaurant was approved and registered on September 20, 2018. Its business scope is Chinese food service. Its business address is the west end of the second floor, No. 105, Renmin Road, Yuhua District, Changsha City, Hunan Province, Hedi The promotional sign above the main entrance of Lao restaurant is "Hedi Lao home-cooked dishes". The promotional sign on the right side of the main entrance is "Hedi Lao, go to Hedi Lao to eat Dongting River fresh food", and the wooden sign at the main entrance is "Hedi Lao good taste" Six words.

The word "Hedi Lao" adopts the form of artistic characters as a whole, among which the three dots of water in the character "河" present the artistic form of the river, and the dots under the character "地" are represented by a fish-shaped image. replace. And there is an image of a lively fish above the entire sign.

People’s Daily – Haidilao’s lawsuit against Hedilao for infringement was rejected. Court: There will be no misunderstanding