On the morning of August 14, Secretary-General Fang, Director Zhang and others visited Executive Vice President Li Daoqi, Vice President Li Daobian, and Director Li Daokuai, and were warmly received by the three Li brothers. Chairman Li Daoqi spoke highly of the current situation and work of the Chamber of Commerce. He believed that when the economy is well established, everything will be easier to do. From a business perspective, economic interests are the first priority. Of course, it is also very important to have a good corporate culture. *** The secretary also talks about economics, and engaging in politics also requires an economic foundation. Due to business trips abroad in the past two times, Director Li missed the working meetings and consultation meetings of the Chamber of Commerce and expressed regret. He said that Chairman Wang Junhao's Juneyao Group had an output value of more than 16 billion last year, proposed a century-old store, and established the first Shanghai store. Private banks. Among the executive presidents, Chairman Lin Shangjun exports more than 100 million U.S. dollars in chemical fiber alone every year. Chairman Wu Jianguang's Ruili Group's sports products are doing so well. Chairman Li Yulu's Mercury Home Textiles has an annual output value of nearly 2 billion. , Chairman Lu Xinmin’s tapes have entered the global market, and Chairman Yang Zhixun’s printing is very high-end, and they are all high-quality customers of listed companies. The success of every enterprise has its advantages. Generally speaking, good enterprises in the chamber of commerce do develop very quickly.
Mr. Li Daoqi has been rated as an outstanding entrepreneur in Shanghai and has many social positions, such as a member of the Shanghai Baoshan District CPPCC, deputy director of the Economic Special Committee of the Shanghai Baoshan District CPPCC, and a member of the Shanghai Baoshan District Society Vice president of the Class Association, vice president of Shanghai Baoshan Printing Management Association, executive director of Shanghai Zhejiang Chamber of Commerce, etc.
Then, Chairman Li Daoqi introduced the relevant situation of the company to everyone regarding the following five questions raised by the Secretariat.
1. President Li, we learned that Darui Group is formed by Shanghai Youen Trademark Weaving Co., Ltd., Shanghai Darui Technology Development Co., Ltd., Shanghai Enhe Gift Packaging Co., Ltd., etc. The group headquarters Located in Darui Technology. I would like to ask you: *** In addition to trademark weaving, printing, gift packaging and other related fields, what other features does the group company have?
Director Li: The companies under the Darui Group that are being formed currently include: Shanghai Darui Technology Development Co., Ltd., Shanghai Youen Trademark Weaving Co., Ltd., and Shanghai Enhe Gift Packaging Co., Ltd. Company, Shanghai Darui Printing Co., Ltd., Diyi Machinery (Shanghai) Co., Ltd., Luohe Chuangying Packaging Materials Co., Ltd., Wenzhou Zidong Printing Co., Ltd. *** 7 companies. Except for the two companies in Henan and Wenzhou, the other five companies are all in Shanghai. Our management level is lacking, but our innovative ideas are relatively advanced. Darui Group has two very competitive products. One is the eight-sided edge sealing machine of Diyi Machinery (Shanghai) Co., Ltd. Currently, there is only one in Longgang, and our Darui Packaging Company has two. Diyi Machinery has already developed and produced our own manufacturing equipment and put it into the national market; secondly, the aluminum washing technology of our Luohe Chuangying Packaging Materials Co., Ltd. has also been put into production together with Luohe Shuanghui. So we often went to Henan last year to prepare for factories, which was also a direction for companies to move to the mainland.
2. Let’s talk about how the three brothers started their business. Was it not easy? What are your most precious thoughts and experiences over the years?
Director Li: Having been in Baoshan for more than ten years, Shanghai Darui Technology Development Co., Ltd. (Darui Packaging) was established in 1998 with a registered capital of more than 80 million. The company has domestically advanced 10-color and 4 printing composite production lines, with more than 130 employees. The factory area and production workshops are all designed and constructed in accordance with international standardized factory buildings. Shanghai Youen Trademark Weaving Co., Ltd. was established in 2000 with a registered capital of 48 million yuan. It specializes in the production of various woven and printed labels, mainly for well-known trademarks such as Antarctic and IKEA. In 2005, he and Li Daokua established Shanghai Enhe Gift Packaging Co., Ltd. Introduction to Li Rui, specializing in the production of fully automatic environmentally friendly paper bags, handbags, and kraft paper bags.
As early as the 1980s, I started to establish Hongding Printing Company in Longgang. Introduction to Li Rui, and later established Wenzhou Zidong Printing Company. Zidong means purple energy coming from the east. Zidong Printing is doing very well, mainly making non-woven environmentally friendly bags for Puma Company.
In addition, among the first batch of wool spinning mills in Longgang, ***7 were relatively influential, and I was one of them. My impression is that the three of us brothers are very dedicated, our parents are very hard-working, and the children we have educated are also diligent and hard-working, not just in vain. We did not engage in finance, real estate, stocks, etc., nor did we engage in capital operations. We were more responsible and worked hard to build enterprises, from dozens to hundreds of people, creating jobs for the society. I don’t have any good experience, but I have the belief in winning the world with integrity and know how to repay kindness with a drop of water and a spring of spring.
3. I would like to ask Chairman Li, does the word "Darui" in Darui Group have a special meaning? What is your ultimate vision?
Director Li: The word Darui embodies the values ??and business philosophy of the group company: "broad and profound, determined to forge ahead." Advocate a performance-oriented entrepreneurial spirit of innovation, collaboration and efficiency, and establish a value distribution criterion of "*** build *** share". Darui's sense of honor is: Darui Group's products adopt internationally authoritative quality system certification and safety system certification, allowing customers to obtain greater quality and safety assurance during use. We carry out global marketing, provide packaging solutions and products to global customers, and adhere to China's leading packaging brand image; Darui's mission is: to provide global customers with Chinese overall packaging solutions; Darui's vision: Become the world's leading supplier of overall packaging solutions.
4. Darui Packaging's products go international and are exported to all parts of the country and countries and regions in the United States, Europe, Australia, and the Middle East. Which countries and regions will you further expand to this year?
Director Li: Darui Packaging’s production base in Shanghai mainly produces high-end flexible packaging. The product positioning is in the high-end pet industry. In addition to the domestic market, customers are mainly in the United States, Europe, Australia and other places, and our customers are relatively stable. To further develop, we must expand production capacity. The company strives to be at the forefront of international aviation and focuses on absorbing the advantages in R&D and innovation of similar foreign products, especially German technology.
5. Your group focuses on technological innovation and new product research and development. Could you please introduce your plans and development strategies for the next few years?
Director Li: Innovation is the foundation of an enterprise. Although we are not as big and powerful as other colleagues, we all have the same vision and goals. The way out for enterprise development must be innovation. Regarding segmented packaging, we are more refined and adhere to the highest and fastest product concept. In the normal economic situation, new products with high technological content have further development prospects. We are developing graphene technology and strive to put it into production as soon as possible.
In 2004, I bought 38 acres of land in Baoshan and built a factory. The mayor of Baoshan District led a team to attend the groundbreaking ceremony. Later, I bought more than 30 acres nearby, and the two properties added up to almost 70 acres. Since it is located at the junction of Baoshan District and Putuo District, and it belongs to the Baoshan District of Shanghai Zhangjiang Hi-Tech Park, the land price has reached more than 3 million per mu. Yuan. Our current spare factory buildings are leased to Etitech Fluid Technology Company of the United States, China Resources Corporation and a Japanese automobile mold company.
In addition, the relevant departments have approved the application for the headquarters building of Darui Group in our park. The piling will be driven in October this year, with a total area of ??more than 16,000 square meters. The first floor is used for commercial places such as supermarkets and banks, as well as the basement. After the headquarters building was completed, it complemented the Greenland Building standing opposite.
(Zhang Wensheng)