A person's milk tea name is Xicha. Xicha is headquartered in Shenzhen, 20 12. Hi-tea HEYTEA originated from an alley named Jiangbianli in Jiangmen, Guangdong Province, formerly known as ROYALTEA. Because the trademark could not be registered, it was fully upgraded to a registered brand of black tea on 20 15.

Brief introduction of hi tea

Hi-tea is favored by young people, which is the product advantage of Hi-tea, and the variety of products is gradually increasing. In addition, Xicha also launched corresponding new products in time to keep customers fresh, including seasonal restrictions, raspberry mango family, pure tea series and a series of products.

The positioning of hi-tea and the high-end consumption concept it wants to create have advantages and disadvantages to some extent. Most of its shops are located in the core business district of big cities, with high rents and high operating costs, followed by long queues.

The founder of Xicha is also a post-90 s young man, who can understand the needs of contemporary young people, so he firmly grasped the consumption psychology of contemporary young people and positioned Xicha as a mid-to high-end drink.

The price of each order ranges from 20 to 30, which is higher than that of traditional milk tea, but within the affordability of young people, it also enhances the status of tea lovers to some extent.