1. Salad dressing was born in Japan in 1925.

2. Mr. Toichiro Nakajima, the founder of Kewpie Co., Ltd., encountered salad dressing in the United States as an overseas trainee of the Ministry of Agriculture and Commerce. After returning to Japan, he wanted to sell in Japan a nutritious salad dressing made with twice the amount of egg yolks as imported products at the time.

3. Taking the opportunity of the Great Kanto Earthquake in Japan at that time, people’s clothing, food, housing and transportation began to develop towards Westernization, and the manufacturing and production of Kewpie salad dressing also began. When sales first started, the annual sales volume was more than 600 kilograms.

4. At that time, the Japanese were not familiar with salad dressing, and the habit of eating salad had not yet been formed in Japan. Salad dressing was only used as an ingredient to be eaten with fish and shellfish such as canned salmon and canned crab. At the beginning of the 21st century, Seiro’s domestic Kewpie dolls were very popular in Japan. As the founder, Mr. Toichiro Nakajima, he planned to start selling salad dressing to make it widely loved. The popular Kewpie doll was used as the trademark, which is still used today.