It is the logo of the French brand Chanel

Chanel brand introduction:

Chanel (Chanel) is a French luxury brand whose founder is Coco Chanel (original name is Gabrielle Bonheur Chanel (Chinese name is Gabrielle Coco Chanel), the brand was founded in Paris, France in 1910.

The brand has a wide range of products, including clothing, jewelry and accessories, cosmetics, skin care products, perfumes, etc. The brand's fashion design has an elegant, concise and exquisite style. In the 1940s, it successfully pushed the "five-flowered" women's clothing into simple and comfortable designs.

Brand background: Gabrielle Chanel never married. She created a great fashion empire while pursuing the life she wanted. She herself is the best example of female independence and the new-era woman who best understands the joy of emotions. She interacted with the British aristocrat ETIENNE BALSAN, who funded her to open the first millinery shop, while another ARTHUR CAPEL funded the opening of a fashion store. She traveled with the Duke of Westminster and inspired the design of the first tweed suit. Every man in her life inspires a source of creativity. She does not rely on luck alone, but works very hard and conscientiously! Even when she was in her 70s, she still returned to work. The Chanel Group was appointed fashion director by Karl Lagerfeld in 1983, but to this day, each new season's new products are still designed with the spirit of Chanel as the design concept. Chanel - Chanel forever.

Brand history: Ms. Gabrielle Chanel is the founder of the Chanel brand. Even people who know a lot about this international luxury brand may not know much about Ms. Chanel, but as a For a true brand connotation, it is inevitable to be influenced by its founder. Most of the time, the personality and attitude of brand founders will be given to their own brands. Here is the story of Ms. Chanel, the founder of Chanel. Chanel was born in 1883, the second child of a poor French unmarried couple. Her father was a grocery hawker from the Severn Mountains, and her mother was a shepherd girl from the Auvergne Mountains. It is said that Chanel was born in Saumur, France; another theory is that she was born in Auvergne, a mountainous area in southern France. In fact, there have always been different opinions about the legends about her life experience. In addition, Chanel tried her best to avoid and cover up her life until her death, which made her life experience even more mysterious. Chanel's childhood was unfortunate. Her mother passed away when she was twelve, and her father left her and four siblings behind. She was raised by her aunt and attended the Convent School as a child, where she learned needlework.

When she was twenty-two years old, that is, in 1905, she became a "Cafe singer" and took the stage name "Coco". She sang and sang in different karaoke bars and coffee shops. born. During this period of her career as a showgirl, Coco made friends with two regular customers and became their lovers and confidants. One was a British industrialist and the other was a wealthy military officer. Making friends with dignitaries gave COCO the financial ability to open her own store.

In 1910, Coco opened a millinery shop in Paris. With her extraordinary needlework skills, she sewed simple and attractive hats one after another. Two of her confidants introduced her to many celebrity guests. At that time, women were tired of fancy trimmings, so Chanel's simple and comfortable hats were as refreshing as an oasis to them. In just one year, business increased steadily, and Coco moved her store to the more fashionable Rue Cambon (Cambon District). This area is still the base of Chanel's headquarters. Making hats could never satisfy Coco's ambition for a fashion career, so she entered the field of Haute Couture.

In 1914, Coco Chanel opened two fashion stores, and the fashion brand "Chanel", which had a profound influence on future generations, was officially born.

In the 1920s, Chanel designed many innovative styles, such as the tricot sailor dress, the little black dress, the bottle collar suit, etc. Moreover, Coco drew inspiration from men's clothing and added a more masculine flavor to women's clothing, changing the trend of overly colorful women's clothing at that time. For example, Blazers were added to the women's clothing series, and women's trousers were launched. Don’t forget that in the twenties women only wore skirts. Coco's series of creations brought a major revolution to the history of modern fashion. Coco's unique insights into fashion aesthetics and rare talent have enabled her to make friends with many poets, painters and intellectuals. Among her friends are the abstract painting master Picasso and the French poet and director Jean-Claude Jean-Claude. Jean Cocteau and so on. A moment of elegance and elegance was the golden age for the development of French fashion and art. In 1914, Coco opened two fashion stores, and Chanel, a fashion brand with far-reaching influence on future generations, was officially born.

After Coco Chanel became famous, she met Russian composer Igor Stravinsky. Igor took his wife and young children to perform in France. "The Rite of Spring". "The Rite of Spring" was an avant-garde stage art at the time. The French did not accept it, and Igor did not appreciate his talent. Igor's creations were appreciated by the innovative Chanel. She not only supported Igor to continue his creations, but also allowed Igor and his wife and children to move to a mansion to live with her. Igor's wife was sick, and Chanel, who was beautiful, independent and sexy, had an affair with Igor, a married man...Igor's wife was heartbroken and told her husband that she wakes up every morning, I always smelled a rotting smell. At first I thought it was indoor flowers, but finally I found out that it was my body that was rotting inch by inch. Because of her words, Igor was full of inner struggle when he was entangled with Chanel. When Elena left Chanel's mansion with her children, the letter she wrote left a deep impression on people. She said to Chanel: I respect your generosity, but I cannot respect your morality.

Chanel has never been married in her life. She created a great fashion empire while pursuing the life she wanted. She is the best example of female independence and the new-era woman who best understands emotional pleasure. She interacted with the British aristocrat ETIENNE BALSAN, who funded her to open the first millinery shop, while another ARTHUR CAPEL funded the opening of a fashion store; she traveled with the Duke of Westminster and inspired the design of the first tweed suit. ; Every man in her life inspires the source of creativity. She does not rely solely on luck, but works very hard and conscientiously. She even returned to work until she was in her 70s.

Brand style: In January 1971, Coco Chanel passed away at the age of 88. Karl Lagerfeld, the current main designer of Chanel, took the helm in 1986. He used new techniques to interpret the Chanel spirit of meticulousness, luxury and never fading popularity. Chanel's design has a distinct personal touch. She pursues freedom but is attached to men; she is strong and independent but full of femininity. Her hometown - Auvergne in central France - is a poor area full of extinct volcanic terrain. When she was seventy years old, she once described herself as "the only active volcano in Auvergne that is not extinguished." Today, looking at the popular industry where newcomers and brands are emerging in large numbers, Chanel is still an active volcano in the fashion industry that will never be extinguished. Chanel brand takes a high-end route, which is fashionable and simple, simple and comfortable, pure style, graceful and elegant, youthful and beautiful.

"Fashion is fleeting, but style is eternal" is still the guiding force behind the brand; "The opposite of gorgeousness is not poverty, but vulgarity." The most special thing about the Chanel brand led by Ms. Chanel is the practical gorgeousness, which she draws from around her life. To capture inspiration, especially love, unlike other designers who require others to cooperate with their designs, the Chanel brand provides liberating freedom and choice, transforming clothing design from a male perspective and turning trends into an independent stage for expressing female beauty. , transforming the essential needs of women into the connotation of the Chanel brand. This genius designer, who is of Swedish and German descent and always wears big black sunglasses, is most praised for the fact that like Coco Chanel, he is full of talent but has deviant blood. In the first season after taking office, he cut the hem of a long skirt and paired it with bright and exaggerated fake jewelry, which shocked the entire fashion industry and pushed Chanel's momentum to another peak in the past 20 years. "Chanel represents a style, a timeless and unique style." Ms. Chanel described her design in this way. She was not thinking about what to do next, but asking herself how to express it next. Such a The agitation will never stop. The enthusiastic and confident Ms. Chanel incorporates this spirit into every one of her designs, making Chanel a brand with a very personal style.

Reference: Baidu Encyclopedia-Chanel