In 1937, Changyu obtained the approval of the trademark registration application from the "Trademark Office of the Ministry of Industry of the Republic of China" at that time, officially registered the "Jiebaina" trademark and obtained the registration certificate.
The "Brewing Magazine" published on April 7, 1939 published an analysis report on wine, announcing the comparison of analytical indicators between Changyu Cabernet dry red and wines from European countries. In China For the first time in history, "Cabernet Red" has begun to compete with international famous wines.
Since 1959, with the strong support of the state, the production of Cabernet dry red wine has been continuously developed. The "Cabernet" trademark designed by *** at that time paid tribute to the then central government. The Administrative Bureau applied for registration, and the Central State Administrative Bureau also responded with approval.
In 1980, according to the new product development plan submitted by Changyu Company, the Yantai Municipal Science and Technology Commission approved the formal project to develop a new dry red wine process, which significantly improved the stability of "Cabernet Dry Red" Improvement has ended the history of China’s high-end wines lacking core technologies for many years.
In 1982, the new Changyu Cabernet dry red wine was born after improving the technology.
In 1987, Changyu Cabernet dry red wine won the gold medal at the 25th World Quality Product Selection in Brussels, Belgium. In the national evaluation of similar products, Changyu Cabernet Dry Red has always been the first brand.
In 1999, at the Paris China Culture Week jointly organized by the State Council Information Office and UNESCO, Changyu Cabernet premium dry red grape was designated as the only exclusive wine for the banquet. Subsequently, it was approved by the China Food Industry Association After a comprehensive evaluation by the expert committee, it was recognized as a "famous brand of high-quality wine in China".
At the opening celebration dinner of the 1999 "Fortune" Forum held in Shanghai in 1999, Changyu "Cabernet" was designated as the only exclusive wine for the banquet.
On April 13, 2002, Changyu's "Jiebaina" trademark was successfully registered, and the registration certificate was officially issued.
In 2005, Changyu Cabernet won the SAWA "Asia's Best Wine" award.
From 2005 to 2007, it became the only designated wine for the "Boao Forum for Asia" for three consecutive years.
In 2008, Changyu Jiebai was selected into the 30 top wine brands in the world.
In 2011, seven companies, including Changyu Group, jointly used the "Jiebaina trademark". After mediation by the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce, Changyu Group approved COFCO Wine Co., Ltd., COFCO Great Wall Wine (Yantai) Co., Ltd., COFCO Huaxia Great Wall Wine Co., Ltd., COFCO Great Wall Wine Co., Ltd., and Sino-French joint venture Dynasty Grape Winery Co., Ltd. As well as 6 companies including Shandong Weilong Wine Co., Ltd., use the "Caibina" trademark free of charge and indefinitely. Except for the use with permission from Changyu Group and the permission from the above-mentioned six companies, other wine production and operation companies are not allowed to use the "Cabernet" trademark.