The pronunciation of McDonald's: English [m?k?d?nldz], American [m?k?d?n(?)l(d)z]

McDonald's is the world's most famous brand A large multinational chain restaurant, founded in Chicago, USA in 1955, it mainly sells hamburgers, as well as French fries, fried chicken, soda, ice products, salads, fruits and other fast food.

The early translation of McDonald's restaurants in mainland China was "McDonald's Fast Food", and it was not until later that the current Hong Kong-style translation was adopted.

Extended information

The predecessor of McDonald's

In 1937, the McDonald brothers, elder brother Mike McDonald and younger brother Deke McDonald opened a restaurant next to a national highway in California. A very ordinary snack bar. At that time, the United States was entering the automobile age, and the store's business was very good. In 1940, they moved their store to a prosperous residential area 80 kilometers east of Los Angeles, and their business was booming.

After ten years of business, the brothers have accumulated wealth, but they still believe that they should change their original ideas and business model. They closed their restaurant of ten years and decided to introduce self-service and quick delivery of food.

At the same time, they named the system they developed and succeeded as "Quick Service System" and promoted it in the form of franchising, including food production technology and recipes, restaurant design and product sales skills. Once taught to franchisees, franchisees pay a certain amount of franchise fee. Although the brothers are very enthusiastic about promoting this model, they are not enthusiastic about the management and improvement of the franchise system.

What really made McDonald's develop rapidly in the market was a McDonald's franchisee - Mr. Le Crocker. Mr. Crocker was a cream ice cream machine salesman. At that time, soft ice cream became popular in the American market, and the sales of cream ice cream machines were greatly affected. At this time, he received an order for eight machines from McDonald's. It was the largest order he had ever received.

Out of curiosity, he came to the McDonald's restaurant. It was not yet noon, but there were long lines in front of the three counters in the restaurant, and there were more and more people. The waiters waited at a speed of 15 seconds per customer. Providing food, he was shocked and discovered the huge business opportunities contained in it.

Crocker once provided a large number of small beef patties to the society through ingenious arrangements; through unremitting and creative improvement of McDonald's restaurant management; through the application of simple and cheap comprehensive technology in food processing, he helped change the American Business and American Eating Habits. In 1961, Crocker purchased the McDonald's trademark rights and began to fully invest in the research and development of the McDonald's franchise development model.