Xinmin Evening News (reporter Zhang Yuyun) not only provides a stage for internationally renowned high-end brands to launch new products in Shanghai, but also supports the advanced development of local original designs, serving as a breakthrough in the construction of Shanghai's "four major brands" and urban fashion The new business card of the image, the 2019 Autumn and Winter Shanghai Fashion Week will be held from March 27. This afternoon, the reporter learned from the press conference that this fashion week has the theme of "Reunion", which aims to encourage participating brands and designers to go towards the heart, return to nature and original intention, and explore the concepts and ideas behind creativity. Ming.

According to statistics from the Shanghai Municipal Commission of Commerce, international brands opened 835 new first stores in Shanghai in 2018, including 301 first stores nationwide, accounting for half of the country. While the "first store economy" continues to lead the country, Shanghai has also achieved remarkable results in building a global launch site for new products. More than 3,000 brands have launched global new products in Shanghai, and more than 5,000 new products were launched at the first China International Import Expo held in November last year. In the upcoming 2019 Autumn and Winter Shanghai Fashion Week, the "Shanghai premiere of new global fashion products" will be further concentratedly presented.

The reporter learned that the opening show of this season was hosted by Reebok, and the global new product debut was held at the Xintiandi show of Shanghai Fashion Week. In addition, Chinese fashion designer Tan Yanyu will also appear on the stage of the Shanghai General Chamber of Commerce with her personal high-end ready-to-wear brand Vivienne Tam. International brands such as Jenny Packham, Princess Kate's favorite brand, French emerging design brand Faith Connexion, and NICOLE MILLER from New York, will also release new products during Shanghai Fashion Week.

In addition to providing a stage for internationally renowned high-end brands to launch new products in Shanghai, Shanghai Fashion Week’s original intention of supporting local original designs remains unchanged. Today, Shanghai is not only the city with the largest concentration of independent designers in China, it has also gathered superior resources to establish a gradient ecological chain that has advanced from start-up independent brands to mid-to-high-end mature design brands. In addition to the backbone of emerging designers, such as ANGEL CHEN, XU ZHI, SHUSHU/TONG, YIRANTIAN, 8ON8 and XIMONLEE, SUSAN FANG and Caroline Hu, who were shortlisted for the 2019 LVMH Prize Young Designer Award, and AT-ONE-MENT Emerging designers such as by Wanbing Huang and Zickness have also been added to the official schedule of this Shanghai Fashion Week.

At the same time, in order to achieve the goal of continuing to create the largest ordering season in Asia, MODE Shanghai Clothing and Accessories Exhibition also cooperates with Time Show, Ontimeshow, DFO, Alter, Tube, and not Showroom. A large fashion trade platform with unique characteristics, forming a fashion week business system, gathering more than 1,100 clothing and apparel brands from more than 30 countries, at major landmarks in Huangpu, Changning, Jing'an, Pudong, Xuhui and other central urban areas at the same time Organize order fairs.

In addition, the Shanghai Fashion Week Organizing Committee also announced that Shanghai Fashion Week was officially approved by the State Administration for Industry and Commerce (now the State Administration for Market Regulation) at the beginning of this year and became a nationally registered brand trademark. Industry insiders said that this landmark achievement not only recognized the value of the Shanghai Fashion Week platform, but also reflected the country's emphasis on intellectual property protection and the government's determination to further promote the optimization of the urban business environment.