Electronic products are one of the indispensable things in this information age. Due to the development of modern science and technology, various highly intelligent electronic products are constantly emerging. The recent patent competition for folding mobile phones is also setting the stage for subsequent folding phones. The invention of mobile phones created the conditions. Before the term foldable mobile phone came out, how could the public think of it?

Electronic products have always been popular in the market, so which category do electronic product trademarks belong to in the Trademark Encyclopedia? According to the Bajie Intellectual Property Trademark Encyclopedia, it is Category 9, and almost most of the subcategories in Category 9 involve electronic products.

However, some companies do have certain misunderstandings about trademarks. Many times they confuse similar terms. Are they really the same? The answer is self-evident. As an important part of intellectual property rights, Deyang trademarks have become an important strategy for national development. If enterprises want to remain invincible in the fierce market competition, trademarks play an extremely important role. More and more companies are realizing the important value of trademarks and starting to carry out corporate trademark management.

①Mistakenly believe that a trademark is a brand

First of all, it is clear that trademark ≠ brand, the two cannot be directly equated. There are similarities between trademarks and brands, but brands have a broader connotation than trademarks. Brands in a broad sense include brand name, brand culture, brand image and other elements. Brand is a market concept, and trademark is a legal concept. The planning and promotion of brands need to rely on the legal carrier of trademarks. Brand-related elements can only enjoy better legal protection if they are registered as trademarks.

②Mistakenly believe that trademarks are inferior to patents

As we all know, common types of intellectual property include trademarks, patents, copyrights, trade secrets, domain names, new plant varieties, etc. Among them, trademarks, patents , Copyright is the most common and commonly used. Some companies may believe that trademarks and copyrights are light assets, while patents are heavy assets, and thus emphasize patents over trademarks and copyrights in the intellectual property management system. This is an obvious cognitive error. In the entire intellectual property legal system, trademark law is the most difficult to understand.

Professor Jeremy Philips of the United Kingdom once said, "Trademark law is surprisingly deceptive. It seems clear at a glance, but in fact it is full of mysteries. Generally speaking, the less people know about trademark law, the easier it is to mistakenly think it is simple. Anyone who has taken a serious look at trademark law will be surprised to find that this area is fraught with real intellectual property difficulties and that at many levels some of the fundamental issues of trademark law remain uncertain. Always. In this regard, trademark law has something in common with quantum mechanics, and the principle of uncertainty is central to both disciplines."

The types of enterprises are different. The quantity and quality of the three rights of trademarks, patents, and copyrights will also be different. At a certain stage of enterprise development, one may focus on one of them. However, from the perspective of management status, the three rights should not favor one over the other, but should have equal status.

③Mistakenly believe that trademarks are only registrations

Some business managers believe that trademark-related business is trademark registration. After successful registration, they use it and crack down on counterfeiting when infringement and counterfeiting is discovered, and that's it. But in fact, trademark legal business is a comprehensive and systematic business system. It is not just an agency to submit an application for registration. It includes the initial trademark system construction, trademark naming planning, prior search, submission of registration, and the use of the trademark after registration. , trademark licensing, trademark transfer, trademark monitoring, and a series of legal services such as later infringement investigation, administrative investigation and punishment, competition negotiation, competitive product monitoring, judicial litigation, etc.

④ Mistakenly believe that trademark layout is simple

Trademark layout is the top priority in building a trademark system and is also an important support for the long-term and stable development of a brand. Logo, goods, and services are the three important dimensions of trademark layout, but they need to be broken down in more detail. In addition to these three dimensions, trademark layout should also involve region, product life cycle, competitive product analysis, etc.

In terms of logo layout, in addition to the logos used on goods or services, you also need to consider other logos that can identify the source in some scenarios, such as company names.

In terms of product or service layout, we must be as comprehensive as possible. First, we must cover the current use needs, secondly, we must cover the business scope that may be expanded in the short term, and finally, we must consider the dilution impact of the trademark. .

Specific to practical operations, for large comprehensive enterprises, it is recommended to register all 45 categories of trademark classification to form a closed loop of trademark protection, which can be used at any time when there is a demand for trademark use.

Trademark layout also needs to consider the product life cycle. The product life cycle is relatively long. Trademark layout starts from the birth of the product and ends with the disappearance of the product. It may take several years or even more than ten years, so then It is necessary to consider how to continue the brand through trademark layout over such a long period of time. In practice, this can be reflected in the replacement of series of trademarks.

Trademark management is a long-term work. Enterprises should incorporate trademark strategy into the company's business strategy system, proactively formulate a trademark management system, and have a comprehensive understanding of trademarks in order to carry out subsequent work. Use it to obtain greater value from your trademark.