1. Store opening process

1. First enter the Tmall homepage and then log in.

2. Find "Merchant Support" and click on the merchant to settle in.

3. After entering the page, click "Sign in Now".

4. Select the store type and fill it out completely.

5. Fill in the brand information.

6. Write good company information.

7. Finally, enter your store name to complete opening the store.

2. Conditions for entry

1. Investment targets:

Businesses entering Tmall must be enterprises registered in mainland China, including legal persons (companies) and Partnership (partnership enterprise), holding the corresponding business license. At the same time, brands applying to Tmall must have registered word trademarks in China Trademark Application, and hold a trademark registration certificate or trademark registration application acceptance notice issued by the State Trademark Administration (except for some categories of imported goods).

2. Merchants must truthfully provide materials and information.

(1) Please be sure to ensure the authenticity of the relevant qualifications and information you provide during your application for settlement and subsequent operations (if the relevant qualifications you provide (including but not limited to trademark registration certificate, authorization letter) are Provided by a third party, please be sure to verify the authenticity and validity of the documents first). Once the qualifications or information are found to be false, your company will be included in the list of non-honest customers, and Tmall will no longer cooperate with you;

< p>(2) Merchants should truthfully provide their store operating entities and related information, including but not limited to agent operators, actual store operating entities and other information;

(3)? Tmall’s information about merchants and If there are relevant regulations for data changes, such regulations shall apply. However, if the merchant changes the information listed in paragraph 2, it shall notify Tmall in writing fifteen days in advance.

3. Store deposit:

Merchant must pay a deposit to operate on Tmall. The deposit is mainly used to ensure that the merchant operates in accordance with the "Tmall Service Agreement" and Tmall rules, and operates in Tmall. When merchants violate regulations, they will pay liquidated damages to Tmall and consumers in accordance with the "Tmall Service Agreement" and relevant rules. Renewing merchants must pay a one-time deposit for the next year within the time required for renewal in the current year. New merchants must pay a one-time deposit for the current year after their application for settlement is approved. Depending on the nature of the store, the store deposit amount is as follows:

(1) Flagship store and specialty store: The deposit for a store holding a trademark registration acceptance notice is RMB 100,000, and the deposit for a store holding a registered trademark is RMB 5 Ten thousand yuan;

(2) Specialized stores: The deposit for stores holding a trademark registration acceptance notice is RMB 150,000, and the deposit for stores holding registered trademarks is RMB 100,000.

4. Basic conditions

(1) The registered capital of the store opening company is higher than 1 million yuan (including 1 million yuan)

(2) The store opening company has been established in accordance with the law for two years or more

(3) The company that opens a store needs to be qualified as a general taxpayer; then pay a deposit: (

5. Restrictions on entry

Tmall does not accept applications from individual industrial and commercial households for the time being. , nor does it accept applications from non-mainland Chinese companies.

Tmall does not currently accept applications from brands that have not obtained a trademark registration certificate or trademark acceptance notice (except for some categories of imported goods). Accept applications for pure graphic trademarks

Extended information:

"Tmall" (English: Tmall, also known as Taobao Mall, Tmall Mall) was formerly known as Taobao Mall. Comprehensive shopping website. On the morning of January 11, 2012, Taobao Mall officially announced that it would be renamed "Tmall"

1. Services:

1. Returns and exchanges within seven days< /p>

Tmall sellers accept returns and exchanges from buyers without any reason within seven days, so there is no need to worry about the inappropriateness of the purchased items or the difference between the purchased items and the actual items.

2. Authenticity Guarantee< /p>

The items sold by Tmall sellers are all genuine and are subject to the supervision of buyers and Taobao.

3. Credit evaluation

The Taobao credit evaluation system is governed by Taobao. : It consists of three parts: heart, diamond, and crown, which are upgraded into levels. The purpose is to provide a reference for honest transactions and successfully protect the interests of buyers and urge sellers to conduct honest transactions.

2. Cooperation application:

Taobao cooperation website application conditions:

1. The website has a stable user group and high-quality content; there is a certain amount of Taobao Customer product information;

2. The website has ICP registration, the content is healthy and meets the requirements of national laws and regulations;

3. No content that infringes the Alibaba Group (including other affiliated companies) is allowed on the website ) interests, or websites with the purpose of misleading consumers (for details, please see the "Statement on Promotion Standards");

4. The Alibaba account used must be bound to Alipay with real-name authentication Account;

3. Notes:

1. Technical service fees are divided into two levels: 30,000 and 60,000. The annual fee will be refunded according to the proportion of sales. 4. Commissions range from 2%- 5% varies

2. The quality inspection report is different for each industry, generally around 1,000 yuan, textile and clothing testing: National Knitted Products Testing Center

Reference: Tmall Merchant-Tmall entry rules Baidu Encyclopedia-Tmall Mall